Member Profile: RAPP Worldwide

RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 17 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology. RAPP is proud to employ talented people across the US, the UK, Argentina, France, Germany, China, Singapore, Australia, Mexico, Thailand, Russia and Dubai, and we actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve our vision. RAPP is part of Omnicom Precision Marketing Group, a division of the DAS Group of Companies. To learn more, visit www.rapp.com.

AIMM has helped broaden RAPP's horizons, reach and knowledge base, as we continue to evolve our company mission to become a more diverse, equitable and inclusive agency - both for our people and through the work we produce.

At RAPP, we stand up for individuality. We value the richness in people’s wholeness. We know that everyone is at their best when they feel accepted for every facet of their being – recognized for their diversity in every dimension. We embrace that none of us are just one thing – and, in fact, it’s our multitudes that make us powerful, beautiful and brilliant. And we recognize that actions speak louder than words, because brands and agencies – facilitators of culture – have the power to influence a better world than the one before us today. So, we stand firm in keeping DE&I at the center of our process and our work, fundamentally affecting change for our own organization, the brands we serve and the industry at large. We know there’s magic in amplifying diverse perspectives and celebrating lived experiences - and prove, through our craft, that those points of difference are truly valuable. We commit to being explicit and open in our conversations, fostering a culture that shines light on diversity, equity and inclusion as the human issues they are – while being gentle with each other’s humanity. And we pledge to empower and enable our people, giving them the safe spaces and tools needed to set them up for success and channel their energy for good. Put simply – individuals come first, so bring all of yourself. You’re welcome here.