At American Family Insurance, we believe people are an organization’s most valuable asset, and their ideas and experiences matter. From our CEO to our agency force, we’re committed to growing a diverse and inclusive culture that empowers innovation that will inspire, protect, and restore our customers’ dreams in ways never imagined.

American Family Insurance is driven by our customers and employees. That’s why we provide more than just a job – we provide opportunity. Whether you’re already part of our team in search of a new challenge or new to our company and ready for what’s next, you’re in the right place. Every dream is a journey that starts with a single step. Start your journey right here. Join our team. Bring your dreams.

Job ID:

R20188 Media & Audience Director; Open to Remote (Open)

Summary:

Promotes the organization's products, services, brands, and/or the organization through various marketing methods.

Job Description:

• Provides leadership to managers and professional staff.
• Is accountable for the performance and results of multiple related teams.
• Develops departmental plans, including business, production and/or organizational priorities.
• Decisions are guided by resource availability and organizational objectives.

Primary Accountabilities

• Leads and directs digitally led, multi-channel media strategies for expanding audiences, developing media partnerships, furthering brand awareness, and maximizing impact/return on investment.
• Develops media strategy to effectively allocate the media investment across all available mediums and programs. Incorporates market and industry trends, available research and media optimization model findings to determine the optimal media mix, increasing awareness of the brand and effectively achieving all reach/frequency goals.
• Ensures consistency of go-to-market approach and creates synergies with developed media strategies to accomplish campaign performance metrics.
• Partners with internal peers to develop a data road map to maximize targeting efficiency and identify campaign measurement and optimizations including cross-media tracking, marketing mix modeling and MTA attribution modeling.
• Partners with internal peers to jointly formulate media and content strategy
• Develops in-depth understanding of key target segments and develops a strategy and operational framework for targeting the right message to the right audience segment.
• Keeps abreast of the latest trends and industry best practices regarding the most effective ways of reaching the organizations target audiences and delivering the organization’s message(s).

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions.
• Demonstrated leadership or management experience.
• Strong demonstrated leadership or management experience.
• Ability to think creatively and innovatively.
• Strong experience influencing and serving as a change catalyst.
• Expertise in developing and managing effective digital and social media programs.
• Strong negotiation skills to drive maximum value from partnerships and media ventures.
• Proven track record of success in delivering high quality work in a fast paced and dynamic environment.
• Effective team player with proven ability to manage multiple projects simultaneously, on budget and on time.
• Strong written, verbal and interpersonal communications skills, including tact and diplomacy.

Travel Requirements

• This position requires travel up to 25% of the time.

Additional Job Information:

#LI-Remote

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