Who We Are

The Alliance for Inclusive and Multicultural Marketing was established in 2016 with a clear-cut and passion-driven mission to help CMOs and their teams rise above the most pressing challenges blocking them from realizing their full multicultural market growth potential.

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Corporate ROIs weren’t being maximized, while multicultural and inclusive segments were being minimized. Marketing executives needed an alliance they could depend on for resources and information that would allow them to better understand how to target multicultural and inclusive segments, so that they could --in turn-- make more informed decisions about their investments, priorities, and growth opportunities.

Diverse segment buying power
surpassed $5 trillion in 2018

WHO IS A PART OF AIMM?

Client-Side Marketers
Media/Publishers
Research and Data Companies
Advertising Agencies
Trade Associations

SEE LIST OF AIMM MEMBER COMPANIES

AIMM by the numbers

50% Client-Side Marketers

15% Media/Publishers

5% Research and Data Companies

25% Advertising Agencies

5% Trade Associations

AIMM is a national organization represented in 25 states throughout the country

AIMM members represent 33 percent of Hispanic ad spend and 25 percent of African-American ad spend

IT STARTS AT THE TOP

Today’s growth-minded company should have its entire C-suite in lock step, with executives understanding multicultural markets and committing to their prioritization. AIMM’s CMO leadership is leading by example.

SEE AIMM LEADERSHIP

“One of the most impressive things about AIMM is that it is a well-orchestrated group of marketers working together to address the challenges we face when conducting 21st century marketing. We’re highlighting, amplifying, and digging more deeply into the opportunities for growth. It’s powerful, collective industry work and I’m proud to be a part of it.”

John Dillon

Chief Brand Officer and SVP of Marketing at Denny’s and AIMM Vice-Chair