The Alliance for Inclusive and Multicultural Marketing was established in 2016 with a clear-cut and passion-driven mission to help CMOs and their teams rise above the most pressing challenges blocking them from realizing their full multicultural market growth potential.
Corporate ROIs weren’t being maximized, while multicultural and inclusive segments were being minimized. Marketing executives needed an alliance they could depend on for resources and information that would allow them to better understand how to target multicultural and inclusive segments, so that they could --in turn-- make more informed decisions about their investments, priorities, and growth opportunities.
Diverse segment buying power
surpassed $5 trillion in 2018
50% Client-Side Marketers
15% Media/Publishers
5% Research and Data Companies
25% Advertising Agencies
5% Trade Associations
AIMM is a national organization represented in 25 states throughout the country
AIMM members represent 33 percent of Hispanic ad spend and 25 percent of African-American ad spend
Today’s growth-minded company should have its entire C-suite in lock step, with executives understanding multicultural markets and committing to their prioritization. AIMM’s CMO leadership is leading by example.
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