Infographics

Eliminating Bias in AI Infographic

Multicultural Television Audience Measurement

We need to ensure that the new TV audience measurement systems provide accurate and comprehensive measures of multicultural audiences. Audience data serves as currency in television, translating directly to media revenue and advertiser spending. This is not just a research issue but a business concern. The new measurement systems face a new set of challenges. They depend on big data borrowed from other businesses, and new methods to adapt big data to the purpose. These are all being scrutinized from a general market view, but no one is doing so from a multicultural perspective. It falls to AIMM to ensure that these new television audience measurement systems meet the needs of multicultural marketers.

CIIM SHOWS - EMMYS Infographic | Culture & Inclusion For Your Consideration

Since 2020, CIIM™ has been evaluating consumers’ perception of cultural authenticity across seven audience segments in hundreds of TV, streaming, and digital native programming. With over 275K evaluations across shows, & films, CIIM™ has validated that authentic portrayals of culture can lead to higher viewer preference.

CIIM: Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

CIIM 2022 Ad Testing

2020 Census

Economic Power of the Multicultural Consumer

Culture Series: Cultural Appropriation VS Cultural Appreciation

CIIM Presents Cultural Relevance Evaluation of 2020 Broadcast, Streaming & Digital Content

DEI Strategies

AIMM OVERVIEW

AIMM's #SeeALL MOVEMENT

ADS INSIGHTS

PROGRAMMING INSIGHTS