AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming by prioritizing the use of cultural insights in the content in order to connect with consumers at the heart, thus maximizing corporate growth.
How well represented do you feel in ads and programming? Share your opinion with us!
Visit SeeAll.org
More than ever, consumers now expect to be seen.
To be reflected. To be respected.
Brands can make lasting, meaningful connections by doing more than scratching the surface. Diverse casting may be a start, but it’s not enough.
It’s time to go further and deeper.
To touch hearts with cultural insights that truly connect.
To emphasize what unifies us and what makes us unique.
Consumers are telling brands to “show us you know us.”
They are demanding marketers to See ALL. See ALL of us.
See ALL the ways we live and love.
See ALL the ways we celebrate and fascinate.
See ALL our preferences and concerns.
Expand your brand’s world view so you can experience the growth your brand deserves.
It’s time to make the commitment to See ALL.
See ALL of Us – who we are and who we can be to you.
CIIM™ (Cultural Insights Impact Measure™) is a new groundbreaking industry metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
On September 23, 2019 at 8:30am EST AIMM launched the #SeeALL movement with a massive takeover of Times Square in NYC, an open letter to the industry published in the New York Times and Adweek, a CMO video series, celebrity endorsements, and a variety of internal and external efforts planned and executed by AIMM Member companies to contribute to the rallying cry to affect sustainable change in the advertising/marketing industry in order to move towards a more inclusive approach in targeting ALL consumers.
