AIMM is committed to equality, inclusion and systemic change. We are igniting the marketing and advertising industry to share the responsibility and accountability to get rid of industry systemic racism and institutional bias.
We strive to be a compassionate, reflective, learning community, actively reaching out to bridge differences for equity through the transformation of ourselves, our organization, and our industry.
AIMM creates opportunities to deepen the understanding of DEI and its alignment to the industry.
The DEI Track was established with a mission to elevate DEI as a main business driver to achieve growth and create impact in the marketing and advertising industry. The team comprises leaders from the DEI community, media, advertisers, research, agencies, and various brands. Co-Chaired by Renetta McCann, Chief Inclusion Experiences Officer at Publicis Groupe, Simona Rabsatt Butler, Senior Director of Responsible Sourcing, Knowledge Management, and Culture at Visa, and Jay Kim, President of AAAZA, Inc.
AIMM members can dive deeper into DEI concepts, terminology, cultural, and inclusive insights through self-learning, authentic dialogues, and webinars that broadens their knowledge and experiences across the industry in creating a culture of inclusion and belonging.
The Inclusion Webinar Series is an educational platform providing greater understanding of industry DEI best practices, research data, and other inclusive strategies that can be adopted to advance AIMM’s Pledge and equity across the industry. Webinars are accessible to AIMM-members only. Transcripts are available upon request.
The use of terminology and language in writing, speech, and imagery are key to inclusivity. Inclusive language continues to evolve and as marketers it is important to tell stories authentically, respectfully, and avoid stereotyping or discriminatory expressions that alienate people based on sex, race, age, and other identity attributes. This educational session will dive deeper into how words, phrases, expressions, and imagery matter. It will also provide an expansive tool to aid marketers on how to resonate with audiences by conveying positive and respectful messaging using AIMM’s Inclusive Language Guide.
The use of terminology and language in writing, speech, and imagery are key to inclusivity. Inclusive language continues to evolve and as marketers it is important to tell stories authentically, respectfully, and avoid stereotyping or discriminatory expressions that alienate people based on sex, race, age, and other identity attributes. This educational session will dive deeper into how words, phrases, expressions, and imagery matter. It will also provide an expansive tool to aid marketers on how to resonate with audiences by conveying positive and respectful messaging using AIMM’s Inclusive Language Guide.
This engaging webinar will focus on interpersonal tools, which assess your current conflict styles and level of vulnerability to strategically manage relationships in the workplace. We will explore methods to mitigate microaggressions with common workplace scenarios; thus, creating a more inclusive and engaging workplace. Participants will walk away with an understanding of how mitigating implicit bias, managing conflict styles and integrating allyship can impact a sense of belonging in the workplace.
This engaging webinar will focus on interpersonal tools, which assess your current conflict styles and level of vulnerability to strategically manage relationships in the workplace. We will explore methods to mitigate microaggressions with common workplace scenarios; thus, creating a more inclusive and engaging workplace. Participants will walk away with an understanding of how mitigating implicit bias, managing conflict styles and integrating allyship can impact a sense of belonging in the workplace.
An AIMM member exclusive webinar powered by AIMM and CIIM where we look and discuss how new DEI measures can further guide brands in their journey to see and include all more accurately while being good for brands’ business.
An AIMM member exclusive webinar powered by AIMM and CIIM where we look and discuss how new DEI measures can further guide brands in their journey to see and include all more accurately while being good for brands’ business.
Establishing metrics that align to DEI strategies helps prioritize initiatives by setting targets with proper funding allocations. DEI measurement tools assist in neutralizing the emotional association of DEI. AIMM’s DEI Track is currently developing standard measurement tools to support AIMM members to align DEI efforts with AIMM’s Pledge, #SEEALL, and overall, baseline the impact being made in the marketing and advertising industry.
Expanding the supply chain to underrepresented, disadvantaged, or underserved businesses increases access and opportunities to do business and results in advancing the economic impact across these communities.
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers — those businesses owned by groups historically left out of or under-represented in their supply chain. The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with input from our respective members, drafted the initial guidelines. We then reached out to diverse suppliers for input and improvement. This final document is now being shared with all.
Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers — those businesses owned by groups historically left out of or under-represented in their supply chain. The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with input from our respective members, drafted the initial guidelines. We then reached out to diverse suppliers for input and improvement. This final document is now being shared with all.
Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers — those businesses owned by groups historically left out of or under-represented in their supply chain. The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with input from our respective members, drafted the initial guidelines. We then reached out to diverse suppliers for input and improvement. This final document is now being shared with all.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. "The Growth of Supplier Diversity" provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative (March 2021 survey with 112 respondents) and qualitative research.
The AIMM Pledge calls on brands and leaders to double down on cross-industry partnerships to enable a higher degree of engagement with and understanding of multicultural and inclusive communities. This includes engagement and investment through social responsibility efforts for social impact. AIMM has identified a list of organizations that brands can further explore to help advance inclusion, equality, and social justice through key industry initiatives, community efforts, educational programs or other services in eight multicultural and inclusive.
Curious or interested in learning more about careers in the marketing and advertising industry? Below is information about the various roles, titles, and career info.
AIMM brings together industry leaders to collaborate for the advancement of equity and social justice.
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AIMM creates opportunities to deepen the understanding of DEI and its alignment to the industry.
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What gets measured, gets done! It is clear that a robust set of measures are required to track the effectiveness and impact.
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Supplier diversity provides opportunities to increase market penetration across multicultural and inclusive segments.
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Take advantage of proprietary, industry-leading research, educational webinars, industry best practices and tools.
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AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming. Learn more about AIMM’s #SEEALL and how you can help advance inclusion, equity, and social change through the seven identified interventions. Join our 140+ member organizations and 600+ individuals who have joined our movement.
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