Our Mission
AIMM empowers brands to drive growth and elevate value through culturally inclusive marketing strategies grounded in evidence-based frameworks, creating enduring connections with each and every consumer.
Upcoming AIMM Member Forum
Join us in Toronto on August 6–7, 2025, for an exclusive AIMM Member Forum, hosted by Ethnicity Matters. This event brings together members from across the U.S. and Canada to connect, learn, and exchange cross-market insights.
Exclusive Resources
Unlock tools, strategies, and insights to drive inclusive business growth.
Congratulations to CIIM's Most Culturally Effective Brands of 2024
Among 170 brands evaluated in
450K ad evaluations against
115K consumers from 7 different segments
450K ad evaluations against
115K consumers from 7 different segments
ANA’s AIMM is the Industry’s Leading Voice in Cultural and Inclusive Growth Marketing, Providing Evidence-Based Standards and Best Practices That Drive Measurable Business Growth
Agents of Growth
Since 2016, ANA’s AIMM has been setting the standard for industry excellence—empowering CMOs and their teams with the tools, resources, cultural intelligence, and strategic guidance needed to unlock their full business potential. By delivering actionable insights and proven best practices, AIMM helps brands authentically connect with high-growth segments and drive deeper engagement that translates into measurable business growth
AIMM drives transformational business growth by fostering a collaborative network of industry leaders to advance key priorities that are shaping the future of inclusive growth marketing and delivering lasting impact for brands and the industry.
Performance-Driven Investment and Data
Drive outcome-based investments that reflects the true market potential of growth segments
Cultural Authenticity
Unlock the power of culture with innovative data & measurement tools
Effective Inclusion
Strategically effective interactions with employees, customers, suppliers and communities.
Elevate Your Brand. Empower Your Organization.
By connecting you to the ideas, tools, and partnerships that matter most, AIMM helps you build smarter strategies, strengthen internal capabilities, and lead the industry with purpose and impact.
ANA’s AIMM is Powered by a Community of over 240 Companies and 4,800 Brands
Join AIMM
Join us in shaping the future of inclusive growth! Gain exclusive access to industry insights, tools, and research. Engage with peers to elevate your strategies and accelerate business growth.