Attend exclusive members-only meetings where the most recent research, important topics, challenges, and opportunities are addressed. Access the latest research, educational tools, and professional services to increase the knowledge of multicultural and inclusive marketing and the growth potential for your company.
Membership grew
100% from ‘17 to ‘18
Plus 95%+ member retention
from '18 to ‘19
Access AIMM proprietary industry-leading research.
Attend webinars every other month about multicultural and inclusive marketing topics.
Leverage AIMM’s resources to create change in your organization.
Access a premier database of qualified diverse talent and pre-screened college interns and entry-level positions.
Attend three all-member meetings and receive a complimentary admission to the ANA’s Multicultural Marketing & Diversity Conference
Sign up for your choice of action tracks, comprised of working groups that come together to address top challenges in the industry.
Develop a wide network of influential colleagues.
Meet face-to-face with colleagues to advance the work from your work track of choice.
Align America's brands with the demographic opportunities and the lifetime ROI they represent to make more informed decisions that will maximize corporate growth.
Access the latest research, educational tools, and professional services to increase the knowledge of multicultural and inclusive marketing and the growth potential for your company.
Cultural Insights Impact Measure (CIIM™) (Releasing September 2019)
Proprietary AIMM algorithm measuring cultural insights’ impact on brand relevance/affinity, ad effectiveness, and purchase intent.
The Case for Change
This report positions Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers, with the goal of maximizing overall corporate growth. Discover how to implement AIMM’s simple five-point plan into your company’s overall marketing plan.
View ebook
Multicultural and Inclusive Marketing Benchmarking Study (Releasing Summer 2019)
Summary of the industry’s state of multicultural marketing, including percentage who reached segments, percentage who embed culture in ads, goals, challenges, measurements, use of cultural experts, internal organization/COEs, budgets vs. opportunity, dedicated vs. total market approach, and how multicultural gets done.
View study
Multicultural Identification Data Benchmarking
Industry-wide assessment of multicultural identification data accuracy across segments and language.
View study
A Diversity Report for the Advertising/Marketing Industry
Based on three separate studies among ANA members, the study concludes that women comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
View ebook
2019 Organizational Structure Playbook
This report assesses how different organizational structures have affected business and campaign results. Provide best practices in the marketplace that can be applied across all organizations to fully capture diverse multicultural segment business opportunities.
View ebook
2019 Multicultural Ad Spend Trend Study (Release: Summer/Fall 2019)
To test an ongoing hypothesis that marketers are underspending in multicultural marketing, PQ Media will provide an estimate of ad spending targeted to the African-American, Asian, and Hispanic segments. Covering actual spend for 2016--18 and projected to 2019--20, the study will cover spending by medium (e.g., digital, television) and brand activation channels (influencer, promotion, and retail marketing) in both endemic and non-endemic media.
By focusing on the challenges and opportunities evident in marketing today, members come together to help ensure prioritization and understanding of multicultural and inclusive marketing is present all the way up to the C-suites.
Embracing differences starts with leaders who are committed to changing the face of corporate America to better represent the communities they serve.
