Press Releases

Play button
AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS

March 7, 2024
Play button
AIMM’s Second Annual Upfront Event is Closing the Gap Between Intention and Action by Increasing Access to and Equity for Diverse Media

March 7, 2024
Play button
ANA’S AIMM RESEARCH REVEALS CONSUMERS WANT BRANDS TO COMMIT AND NOT BACK DOWN FROMDIVERSITY AND INCLUSION PRACTICES

October 26, 2023
Play button
AIMM ANNOUNCES INAUGURAL TRAILBLAZER AWARD WINNERS TO HIGHLIGHT INCLUSION DURING A TIME WHERE EXCLUSION IS TOO OFTEN DISCUSSED

August 15, 2023
Play button
AIMM Reveals America's First Ever Most Culturally Inclusive Brands Awards

February 14, 2023
Play button
New Report Shows That Hispanics Feel Invisible and Stereotyped In Television And Movies, More Than Any Other Multicultural Group

September 20, 2022
Play button
LET’S BE UPFRONT - IT’S TIME TO EXPECT CULTURE AT THE UPFRONTS

May 16, 2022
Play button
Today's Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

Oppside and partner entity ANA's AIMM release their first ever CIIM™'s Oscars Inclusion & Relevancy Report with scores for Academy Award nominated films, showcasing that only five out of the ten best picture candidates rank highly across all diverse audience segments

March 17, 2022
Play button
Promises Kept: ANA's AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers

Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads

February 10, 2022
Play button
ANA's AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List Of Minority Owned Media And Provide Understanding Of Investment And Reach

The collaboration will help to create greater equity, visibility, and investment in minority-owned media

September 30, 2021
Play button
Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

September 20, 2021
Play button
Majority of TV Programs Fail to Resonate with Diverse Audiences

New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts

May 13, 2021
Play button
ALLIANCE FOR INCLUSIVE AND MULTICULTURAL MARKETING (AIIM) CALLS ON THE MARKETING INDUSTRY TO TAKE ACTION AGAINST THE HATE AND VIOLENCE AGANST THE AAPI COMMUNITY

Pledge By Nearly 100 Top CMO’s Puts Accountability Front & Center

March 26, 2021
Play button
ANA's Alliance for Inclusive and Multicultural Marketing Announces New Leadership Team

Executives from Denny's, Nestlé and Eastern Bank Elevated Within Organization

October 13, 2020
Play button
ANA’s Alliance for Inclusive and Multicultural Marketing Challenges Entertainment Industry to Recognize Cultural Authenticity and #SeeALL with Star Studded Emmy PSA

Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung, Nicole Scherzinger Participate in Call-to-Action as Part of #SeeALL’s First Anniversary

September 21, 2020
Play button
ANA And AIMM Issue Call To Action On Diversity And Inclusion

Serious Industry Shorfalls in Racial Equality Require Leadership Commitment for Change with Substantive Actions

June 9, 2020
Play button
The ANA's AIMM Cultural Insights Impact Measure™ (CIIM™) Study Results Prove Culture Enhances Television Program Preferences

Scores show African American network programming is connecting, while English-language programming reflecting Hispanics is clearly missing the mark

February 11, 2020
Play button
AIMM’s New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent

ANA Multicultural Conference Announces First List of Cultural Insights Impact Measure™ (CIIM™) Top Performers by Audience Segment

November 7, 2019
Play button
AIMM Boilerplate Copy

Play button
The ANA's AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results

Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%)

September 18, 2019
Play button
AdWeek New York Kicks Off With Industry Movement Launch

#SeeALL Spotlights Opportunity for Brand Growth, Doing Good

September 23, 2019

Get notified About new resources

To stay up to date with the latest multicultural marketing webinars, research, ebooks and news, send us an email here:

Email us