Webinars

Understanding Gen Z and The Evolution of Inclusion for Marketers

The flood of research on Gen Z – and young adults more broadly – will tell you that they care deeply about inclusion. But it turns out, they’re also deeply skeptical of DEI in its current form, so a wrong move can have drastic consequences. How should brands capitalize on the inclusion opportunity authentically? This webinar will highlight AIMM's newly released Gen Z educational fact pack, and Paco Collective will share the findings of their Gen Z study that offer marketers provocative insights about this new generation of young people and the inclusive tactics that will capture their loyalty.