Explore the key insights, trends, and opportunities within the rapidly growing US Hispanic automotive market. With Hispanics driving 68% of the industry's growth and representing 25% of all vehicle sales, understanding this influential demographic is essential to connecting with the largest purchasing demographic in the US.
Join us as we delve into:
- The Top Ten brands most purchased by Hispanics by category: consumer, luxury and ultra luxury.
- Data-backed strategies to engage this vital audience effectively.
- How brands can build authentic connections to drive long-term loyalty and sales.
- How Autoproyecto has effectively connected to the Hispanic market driving purchase intent
Presented by:
- Camilo Alfaro, CEO and Founder, Autoproyecto
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
- Marc S. Bland, Head of New Business Development & Growth Audiences, S&P Global Mobility
To stay up to date with the latest multicultural marketing webinars, research, ebooks and news, send us an email here:
Email us