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AIMM-Nielsen 4Rs Cultural Relevance in Ads & Content Buyer Lift Study

The AIMM-Nielsen Buyer Lift Study evaluates the sales impact of advertising in diverse-owned, targeted, and endemic media. The study uses Nielsen's Buyer Lift methodology to measure campaign performance by matching exposure and sales data. It focuses on the 4Rs—Representation, Ad Relevance, Content Resonance, and ROI Lift—showing how cultural relevance and resonance in ads can drive significant sales lift.

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