The Public Relations Manager serves as a leader within the Strategic Communications team responsible for developing external communications initiatives that enhance the St. Jude brand, expand its reach and visibility and drive engagement.
This individual supports the Director of Strategic Communications with the day-to-day management and operations of Public Relations, leading a team of professional communicators in the development of strategies across paid, earned, shared and owned (PESO). The Public Relations Manager will serve as a media point of contact and official spokesperson for ALSAC, which includes maintaining and nurturing relationships with media outlets and other key partners to drive coverage through storytelling to reach and expand target audiences.
- Requires knowledge ordinarily acquired through a Bachelor's degree in Journalism, Business, Marketing, Communications or related field plus 5 years of experience preferably at an agency, client-side and/or news organization. Cause-marketing, charity, healthcare and/or multicultural PR experience preferred.
- A minimum of 2years of experience, preferably at an agency, client-side and/or news organization managing direct reports, which includes hiring, coaching, performance management.
- Experience in communications strategy, planning and implementation, including developing and implementing proactive media strategies and serving as an organizational spokesperson.
- Demonstrated ability to influence others to gain consensus or take action and keep leaders informed about key issues.
- Skilled at using monitoring/project management tools to manage reporting and media list building.
- Demonstrated understanding of research, analytics and marketing mix methodologies.
- Orientation to detail, deadlines, process and project management.
- Excellent attention to detail in order to coach and counsel team on best-in-class strategy development and detailed campaign evaluation.
- Ability to provide calm leadership and counsel to team, colleagues and senior leadership and maintain the highest standards of confidentiality and care.
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
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