Senior Content Writer

(Mid-senior level)

Our client, a global consumer electronics brand, is adding to staff an experienced Senior Content Writer, reporting to the Director of Content Strategy - remote to start, but ultimately fully or partially onsite in Bergen County, NJ. As the Senior Content Writer, you'll be responsible for crafting clear, concise and compelling content that educates and inspires customers to take desired actions on the company's e-commerce website. The ideal candidate for this role is customer-oriented and understands how our client's website fits into the journey. You love finding the best way to express a concept in conversational, relevant language. You seek out resources that will educate, empower, and engage the audience. You’re just as happy brainstorming big-picture strategy as you are crafting compelling copy. This role is for someone who can take a product or piece of technology and make it sound simple and inspiring to anyone.

Responsibilities:

·      Write content that explains technology in ways that excite and engage customers using the client's brand voice

·      Understand the needs, motivations and aspirations of our client's audiences, in order to speak to them in the most effective, compelling, engaging way possible

·      Continuously maintain and build an intimate level of knowledge of different personas and what motivates them, and map relevant themes or messages to each persona

·      Conduct research and stay up to date on best practices to ensure projects stay on-task and on-strategy

·      Collaborate with content strategists and designers to develop content that people genuinely want to consume, actively suggesting ideas for customer content based on research

·      Detect any important disconnects and work with the team to solve them as the piece develops

·      Review and critique your own work to make sure each piece supports the content strategy and is optimized for both people and SEO

·      Follow competitors and other industries to see what they’re doing and find ways to do it differently and better

Key Competencies:

·      5 years' experience minimum in developing high-quality educational, yet delightful editorial content at a creative agency, publication or in-house creative team

·      An obsession with storytelling, writing and creativity with a talent for articulating new ideas and presenting work

·      Ability to write and connect with a wide range of audiences with varying degrees of sophistication, using simple, clever language

·      Experience tailoring and editing content for search engine optimization (SEO), but always writing for humans first

·      Desire to create compelling content and tell an amazing story, not simply finish a task that has to get done

·      Bachelor's Degree in a related field required such as Journalism, Comparative Literature, English, Communications, etc. ideal, but not required

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To apply, please email your resume to: 

jmaggio@elysianstaffing.com