Member Profile: Nielsen

Nielsen is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts. An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries.

Powering a better media future for all people

Nielsen is a proud partner with AIMM in leading the way to empower marketers in diverse and inclusive multicultural marketing. With our unbiased data and metrics, we support AIMM's goal to create bias-free marketing that accurately portrays diverse communities, engages through authentic cultural connections and drives business goals.

At Nielsen, our purpose is to power a better media future for all people. That means representing all people and putting diversity, equity and inclusion at the heart of everything we do. From our people to our products, we strive to continue to be the unbiased source of audience insights for our clients and communities.