Member Profile: Lopez Negrete Communications

Lopez Negrete Communications stands as one of the largest independent, Hispanic-owned-and-operated, full-service agencies in the United States, specializing in providing marketing services to corporations wishing to reach and engage with America’s increasingly diverse consumers. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, brand strategy, creative and production research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions. Award-winning throughout a rich, 36-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, such as Bank of America, Walmart Inc., McDonald’s, Sam’s Club, Stellantis (formerly Fiat Chrysler Automobiles), Phillips 66 Company, Motiva Enterprises LLC, Mattress Firm, United Airlines, and National Grid. With national headquarters in Houston, Texas, Lopez Negrete employs over 100 professionals who keep clients at the forefront of a burgeoning Omnicultural® America and is a founding agency member of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).

To bridge the gap between Corporate America and the Hispanic consumer with powerfully relevant, fully integrated, in-language and in-culture communications that empower each to achieve their goals.

AIMM is playing essential role in helping galvanize our industry towards an evolved model of strategic thinking and execution which takes into account the essential role multicultural audiences play in achieving sustainable growth for marketers while achieving much needed and long overdue levels of diversity, inclusion, participation and representation by these audiences.

As a privately-held, Hispanic-owned and operated agency, Diversity & Inclusion is far more than a program or an initiative. Diversity & Inclusion is core to our fulfilling our mission, vision and brand promise. When our clients choose LNC as their partner, they are not only choosing us for the depth, caliber and effectiveness of our work, but also because they have consciously chosen our agency understanding the power of having diverse team members who come from and represent the very communities that they have entrusted us to connect them with in meaningful ways. In turn, we take our responsibility of making sure that their investment in us automatically and naturally continues and converts into an investment into our community – the community they are seeking to establish a relationship with and do business with. The result is simple: the investment clients make by choosing us, goes beyond us. It has always been our intent to not only create and maintain a diverse workplace, but to foster a creative, nurturing working environment where cultural diversity, diversity of thought, diversity of lifestyle, inclusivity, respect, acceptance, passion for craft, humanity and accountability reign. We believe that this environment is conducive for individuals to reach their full potential professionally and personally, which ultimately benefits them, our clients, their fellow employees and our vendor-partners. It is no accident that at the time of this writing, LNC is 82% diverse (75% Latino), representing 17 countries, 48% women and 4% veterans. These are numbers we are very proud of. LNC is committed to identifying, qualifying and providing partnering opportunities to small, disadvantaged, and fellow minority-and-woman owned businesses. It is our belief that working with diverse vendors and suppliers enriches the work/product, and in many cases, enhances the relevance and authenticity of the work through best-in-class, highly competitive products and services that will insure that the work and products we provide our clients exceed their highest expectations.