Member Profile: Claritas

Founded in 1971, Claritas is a data-driven marketing company who helps companies find their best prospects, improve marketing execution and deliver superior ROI. By continually investing in new technological capabilities, Claritas has transformed the business to ensure clients get ahead and stay ahead of the ever-evolving digital era. Claritas has assembled one of the industry’s most robust identity graphs encompassing a proprietary data set of 125 million households and reaching more than 1 billion devices daily in the U.S. The graph is just one of Claritas’ leading-edge data and technology tools that allow our clients to identify their best customers, engage and deliver those customers when and where they want to be engaged and optimize those engagements with remarkable transparency and precision in near-realtime. Claritas also helpings marketers gain a 360-degree view of America's fastest growing multicultural populations with more granular detail than anyone in the industry. More information can be found by visiting www.claritas.com.

Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph to help marketers find the best prospects, improve marketing execution and deliver superior ROI.

This will be our first time working with AIMM but our hope is that we can provide value with our data, insights and expertise in understanding multicultural audiences. We're excited and see tremendous value in being able to learn from and collaborate with the leadership and members of AIMM in an effort to continue improving how we embrace multicultural audiences internally and externally, as well as helping our clients and other partners do the same.