Member Profile: APR (Advertising Production Resources)

A global, women-owned and women-led business, Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We utilize our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers. www.aprco.com

We are Production Optimists!® APR empowers marketers to make better, more informed decisions in their creative production process. Our expertise and insights guide marketers to transform, modernize and optimize content production ecosystems.

Has allowed APR to take a greater role in the industry and to make an inspired and evolved difference in the approach to DE&I in relation to creative content production.

APR's DE&I Vision:To build a more diverse, equitable and inclusive APR community where inclusiveness is a not an initiative, but our natural way of working. Where there is a deep sense of pride, passion and belonging that transcends any role, language, color or sex…where you and ‘your story’ not only matters but contributes to who APR is. By doing this important work now and within, we will be better positioned to take a greater role in the industry and with our clients to help make an inspired and evolved difference in the approach to DE&I in relation to creative content production.