How Can a Brand Get in Trouble for What They Say When They Say Nothing at All?

How Can a Brand Get in Trouble for What They Say When They Say Nothing at All?

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In this edition of LGBT+ Advancing, Dr. Kryss talks with Carlos Santiago, co-founder of the ANA's Alliance for Inclusion and Multicultural Marketing (AIMM). Together, they discuss brand loyalty, brand awareness, where some brands are thriving, and how some are getting it very, very wrong. Plus, Dr. Kryss learns what the latest studies say about who is impacted when a brand is LGBT+ inclusive, based on Carlos' 2023 research study. What surprised her and what will surprise you? Then, the two discuss what cheese has to do with the benefits of branding. (It's not nearly as silly as it sounds!) Tune in now to learn more about what the research shows, how the experts translate it into action steps and how YOU can use it all to improve what you do and how you engage with your customers!

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