AIMM Webinar | Understanding Gen Z and The Evolution of Inclusion for Marketers

The flood of research on Gen Z – and young adults more broadly – will tell you that they care deeply about inclusion. But it turns out, they’re also deeply skeptical of DEI in its current form, so a wrong move can have drastic consequences. How should brands capitalize on the inclusion opportunity authentically?

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This webinar will highlight AIMM's newly released Gen Z educational fact pack, and Paco Collective will share the findings of their Gen Z study that offer marketers provocative insights about this new generation of young people and the inclusive tactics that will capture their loyalty.

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Panelists:

- Rondre Ashford, Program Manager, DEIB, AIMM

- Mari Sanchez, Director of Special Projects, Paco Collective

- Felipe Diaz-Arango, Head of Strategy & Inclusion, Paco Collective