AIMM Webinar | Shifting the Lens: Bridging Identity & Cultures In “Black America”

In this insightful webinar, we will share data and insights from Nielsen, the U.S. Census, AIMM, Pew, and other sources to help you better understand the dynamic and evolving landscape of Black America. Our goal is to equip you with valuable learnings that can shape your marketing and planning strategies for 2025 and beyond.

This presentation will:

- Make a compelling case for investing in Black Audiences, highlighting their rising value and influence for marketers.
- Address the limitations of traditional marketing approaches and introduce actionable best practices.
- Explore the growing impact of African immigrants, African culture, and the Diaspora in shaping Black American identity and culture.
- Present Africa as a historical and cultural anchor, detailing the drivers catalyzing its influence in America and globally.

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