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SoundCheck – The Power of Comunidad presented by SiriusXM Media
December 12, 2025 Member onlyCultural RelevanceDrives In-Market Performance
CIIM™ data shows that cultural relevance is a major driver of real business outcomes. Across CPG, retail, and automotive studies, cultural relevance combined with purchase intent explained 55–66% of the variation in sales lift and showroom visits. The takeaway is clear: brands that prioritize culturally relevant creative consistently see stronger advertising performance.
December 11, 2025 Member onlyLatino Consumers Under Pressure_ Economic Impact and Brand Opportunity Amid Rising Uncertainty
December 11, 2025 Member onlyBelonging Is the New Brand Loyalty 7 Considerations to Market With Empathy in a Financially Strained Economy
Watch the replay of this webinar featuring Janelle James, Senior Vice President at Ipsos Cultural Intelligence. Ipsos’ research shows that belonging is emerging as a new driver of brand loyalty as financially stressed consumers look for connection and understanding. Brands that lead with empathy, support healthier choices, and align with personal values are best positioned to build trust and reach diverse audiences.
November 21, 2025 Member onlyLatino Consumers under Pressure: Economic Impact and Brand Opportunity Amid Rising Uncertainty
November 19, 2025Missing Billions: The Business Case for AAPI Inclusion
<p>Asian Media Group’s introductory webinar breaks down why AAPI consumers are one of today’s most powerful growth drivers and reveals how many brands are still missing the mark despite recognizing the opportunity. Backed by 40 years of expertise, AMG offers a clear path to reaching this financially strong audience with accuracy, scale, and real-world impact.</p>
November 19, 2025AIMM Member Forum November 2025 Meeting the Moment Why Authentic, Culture-First Creative Is the Future
Glenn Oyoung showed that rebuilding trust in healthcare requires empathy, cultural relevance, and true language access, with inclusion at the center of every decision.
November 19, 2025 Member onlyAIMM Member Forum November 2025 Senior Leader Session
Rajoielle (Raj) Register sat down with ANA CEO Bob Liodice for a candid conversation on leading with data, purpose, and cultural authenticity. She explained how her engineering mindset helped her break down silos between general market and multicultural work, making inclusive marketing part of the KPIs and executive goals at Ford. Raj showed how tying inclusion to measurable outcomes elevated performance and expanded opportunities for diverse creators behind the camera. Now at Stellantis, she’s applying that same rigor to unify iconic brands through regional, audience-first strategies and culture-driven storytelling. Her message reinforced that consistency, courage, and cultural fluency are essential for long-term brand growth and trust.
November 14, 2025 Member onlyAIMM Member Forum November 2025 Closing Remarks
Paz Beatty, Senior Director, Strategic Inclusion, AIMM Edna Kane Williams, Executive VP CDO, AARP
November 12, 2025 Member onlyAIMM Member Forum November 2025 From Vision to Legacy – Trailblazing Journeys of Impact
This year’s Trailblazer Award honorees took center stage in a powerful conversation celebrating leadership, purpose, and lasting impact across the marketing and advertising industry. These distinguished executives shared authentic reflections on the pivotal moments and deliberate actions that propelled their organizations—and the broader industry—toward greater diversity, equity, inclusion, and cultural representation. By bringing their journeys together in dialogue, the session highlighted not only the extraordinary achievements of each honoree but also the collective power of inclusive leadership to drive meaningful progress. Their vision and commitment reminded us that true trailblazers leave behind more than success—they create a legacy that inspires future generations to lead with purpose, champion multicultural growth, and continue shaping a more inclusive industry for all.
November 12, 2025 Member onlyWhere Culture and Authenticity meet AI
Donnie Broxson and Suzie Bao show that AI becomes truly powerful when guided by human cultural expertise, using intentional, assistive intelligence to elevate storytelling, personalization, and authentic connection.
November 12, 2025 Member onlyAIMM Member Forum November 2025 What the Rise of Corridos Teaches Brands About Authentic Connection
Marina Filippelli showed that corridos have become a mainstream cultural engine, powered by diverse audiences and emotional storytelling, and that brands ignoring the genre are missing a major influence on Gen Z and Gen Alpha.
November 12, 2025 Member onlyTownhall: AIMM in 2026
This session presented AIMM’s vision and priorities for 2026, including key initiatives, partnerships, and industry events that will shape the year ahead. Members will gain insight into how AIMM is aligning cultural priorities with business growth, while also focusing on delivering greater value to support evolving member needs.
November 12, 2025 Member onlyAIMM Member Forum November 2025 Specialized Voices: Collective Impact
Independent and specialized agencies aren’t just shaping culture—they’re the culture drivers behind some of the industry’s most powerful and resonant work. With an unmatched understanding of their consumer segments, creative innovation, and an innate ability to connect with audiences at a deeper, more authentic level, they continue to redefine how brands build authentic connections that drive real business growth. This session brings together top agency leaders for a bold, future-focused conversation on the state of the industry, addressing today’s challenges and exploring how their evolving influence can unlock untapped business opportunities.
November 12, 2025 Member onlyAIMM Member Forum November 2025 Opening Remarks
Carlos Santiago, President, SSG, Co-Founder, AIMM and Co-Architect- CIA Bob Liodice, CEO, ANA Tim Natividad, President, U.S. Advertising Sales and Marketing, TelevisaUnivision
November 12, 2025 Member onlyAIMM Member Forum November 2025 Presentation
View the presentation from the AIMM Member Forum in Doral, Fl November 5-6 2025
November 12, 2025 Member onlyANA Masters of Marketing2025 ebook
An e-book featuring the Top 5 Tips from each of our expert panelists, offering practical insights on how AI is transforming the marketing technology landscape. It summarizes the key takeaways from the discussion on integrating AI into marketing workflows and building scalable tech ecosystems that drive real business results.
October 27, 2025 Member only2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
The 2024 ANA LGBTQ+ Marketing Inclusion Survey reveals how brands are embracing authentic LGBTQ+ representation in advertising. With 55% of advertisers engaging in inclusive marketing and 97% recognizing its positive impact on brand perception, inclusion is proving to be a key growth driver. The report explores both progress and challenges — from navigating brand-safe environments to overcoming consumer resistance — and offers actionable strategies for authentic engagement.
October 7, 2025 Member onlyMulticultural Marketing Meets Influencer Marketing – What Every Brand Needs to Know
Watch as we share the latest 2025 trends, explore challenges in sourcing and contracting diverse creators, and dive into a real Multicultural campaign case study. The session closes with a panel of brand leaders, influencer marketing experts, and a creator discussing practical ways to authentically connect with your audience. Featured Experts: Javier Muñoz, CEO & Co-founder, Alkimiads Glory Alcántara, Director of Multicultural Marketing, General Mills Bruna Lauermann, Alkimiads Account Manager
October 1, 2025 Member onlyMaximizing Your Membership_ Inside the New AIMM Website and Member Portal
Replay Available: The AIMM team hosted an exclusive demo of the all-new AIMM member website and portal—your one-stop hub for tools and resources to support your multicultural and inclusive marketing journey. This member-exclusive session showcased the site’s enhanced features, streamlined navigation, and new content sections, plus walked through how to set up your member portal and answered key questions about getting started.
October 1, 2025 Member onlyAIMM Member Forum April 2025- Tapping into Passion Points: How NASCAR Drives Conversation Through Authentic Voices
Erica Wilkerson (NASCAR) and influencer Christina Granville shared how authentic storytelling, strategic partnerships, and representation are helping NASCAR break barriers, engage diverse audiences, and redefine its brand.
September 15, 2025 Member onlyAIMM Member Forum April 2025- The Power of Strategic Inclusion
Moderated by Paz Beatty (AIMM), this session unveiled AIMM’s forthcoming Strategic Inclusion Playbook, with leaders from AARP and Pernod Ricard highlighting how culture-driven inclusion fuels sustainable growth and business impact.
September 15, 2025 Member onlyAIMM Member Forum April 2025- The Art of the Possible with AI
Mike Donnelly (ANA) led a discussion with NinjaCat, Alma, and Plan C Agency on how AI is reshaping agencies—boosting efficiency, sparking creativity, and providing a powerful competitive advantage.
September 15, 2025 Member onlyAIMM Member Forum April 2025- Cultural Inclusivity: The Measurable Engine for Brand Growth Disney, General Mills and Cultural Inclusion Accelerator
Carlos Santiago led a conversation with Disney, General Mills, and the Cultural Inclusion Accelerator on how weaving cultural insights and measurement into creative development delivers authentic connections and accelerates business growth.
September 15, 2025 Member onlyAIMM Member Forum April 2025- Fireside Chat with Stephanie Chung
In a session moderated by Lisette Arsuaga (DMI-Consulting; AIMM; CIA), Stephanie Chung (Board Member, Speaker & Author) shared her groundbreaking journey and urged leaders to move beyond performative allyship toward intentional, courageous action.
September 15, 2025 Member onlyAIMM Member Forum April 2025- Nostalgia and Narrative: How Stories Guide and Create Impact
Daniel Davila (Producer/Singer-Songwriter) and Emily Haber (Singer/Songwriter) shared how personal experience, technology, and storytelling can drive meaningful inclusion, with Emily’s journey showing how AI-powered tools transform disability into creative strength. Their conversation highlighted the power of authentic stories to connect with audiences and unlock new growth. Read More
September 15, 2025 Member onlyAIMM Member Forum April 2025- Agencies Navigating the Now
Moderator Lisa Torres (Founder & CEO, LITorresConsult; Former President, Publicis Media Multicultural) led a candid discussion with agency leaders Alejandro Ruelas (Third Ear), Danielle Austen (Fluent360), and Lili Hall (KNOCK) on navigating economic uncertainty, political pressure, and shifting client demands. The panel underscored that multicultural marketing remains essential to sustainable growth, even in volatile times. Read More
September 15, 2025 Member onlyAIMM Member Forum April 2025- SBS Fireside Chat with CEO Raul Alarcón
Spanish Broadcasting System (SBS) Chairman & CEO Raul Alarcón shared SBS’s journey from a single Cuban-immigrant–founded radio station to a national multimedia powerhouse rooted in Hispanic culture. In conversation with AIMM Co-Founder Gilbert Dávila, he highlighted how authenticity, innovation, and purpose-driven growth continue to shape the company’s impact. Read More
September 15, 2025 Member onlyAIMM Member Forum April 2025- The Power of Placement – How Culture and Context Drive Growth: Vevo & Prudential
This session explored how cultural context elevates marketing performance. Robert Velez (Vevo), Laura Vanison (Vevo), and Eugene Santos (Prudential) showed how pairing ads with culturally relevant content boosts brand favorability, purchase intent, and authentic consumer connection—proving that inclusive marketing isn’t a side initiative, but a smart growth strategy. Read More
September 15, 2025 Member onlyAIMM Member Forum April 2025- Case for Inclusive Growth
This session reframes inclusive growth marketing as a core business discipline—showing how multicultural, LGBTQ+, and disability communities drive 100% of U.S. population growth and why authentic engagement with these segments is essential for market share, brand strength, and long-term financial performance.
September 15, 2025 Member onlyAIMM Member Forum Aug 2025- Asians in North America – The Missed Opportunity
Jackie Leung, Head of Newcomer Marketing, TD Bank Group Bobby Sahni, Partner & Co-Founder, Ethnicity Matters Asians in North America are a hidden gem but perceived as one of the most complex markets. Learn why Asians matter from a population perspective both in Canada and the US as well as how some blue chip brands are reaching them. From entertainment to politics, from sports to business, Asians are changing the face of North America. Learn how to reach them in relevant and impactful ways that generate long term loyalty from this rapidly growing consumer segment.
September 10, 2025 Member onlyAIMM Member Forum Aug 2025- Authentic Advantage: Consumer Insights for 2026 Inclusive Strategies
Carlos Santiago, SSG CEO, Co-Founder of AIMM and Cultural Inclusion Accelerator Mari Sanchez, Director of Special Projects, PACO Collective Join AIMM, the Cultural Inclusion Accelerator, and PACO Collective for a fireside chat exploring how consumer studies show that inclusion enhances brand performance. Discover insights from CIA/AIMM’s Culturally Inclusive Growth Marketing 3.0 study, which reveals that genuine inclusion boosts purchase intent by 4.8× and loyalty by 12.9× across diverse demographics. Additionally, learn about PACO's findings on Gen Z expectations for authenticity, with 49% of U.S. Gen Z "Equity Tastemakers" urging brands to prioritize authenticity. This session will provide you with practical strategies to leverage inclusive insights as a competitive advantage, whether planning for 2026 or optimizing current loyalty and pricing.
September 10, 2025 Member onlyAIMM Member Forum Aug 2025- Cultural Capital for Modern Brands
Zakiya Ali, Director of Ad Sales and Marketing, The Shade Room Ishma Alexander-Huet, Chief Design Officer, Initiative Canada Discover how Black culture drives global purchasing decisions across every major brand category and learn how to get it right by harnessing this powerful force to unlock a $2.1 trillion market share in US value. TSR and Magna's exclusive research reveals which consumer segments are most influenced by Black cultural trends, the specific brand categories experiencing the highest impact, Walk away with actionable insights to elevate your brand strategy and tap into one of the most influential drivers of modern consumer behavior giving your brand a competitive edge in today's globally connected marketplace.
September 10, 2025 Member onlyAIMM Member Forum Aug 2025-When You See Them, They See You.
Kristena Lucky, Head of Growth, EGAMI Group In this immersive session, EGAMI will unveil the inspiration behind a new #SeeALL asset, explore the meaning of multidimensional identity, and candidly share the challenges and triumphs of authentically telling these stories. With team members live on set during the shoot, you will get a rare behind-the-scenes look through storyboards, casting clips, and live insights that visually anchor the narrative.
September 10, 2025 Member onlyAIMM Member Forum Aug 2025-FIFA World Cup: Igniting Fandom & Driving Brand Impact
Carla Kelly, SVP, Client Partnerships, NBCUniversal Media Albert Alcaraz, SR Director, NBC Sports & Telemundo Ad Sales Insights & Measurement NBCU/Telemundo is igniting fandom around one of the biggest cultural moments in history, the FIFA World Cup 2026. June marked one year out, and the momentum is building . Join us as we unveil insights from the latest The FIFA World Cup 26™ One Year Out study exploring the U.S. soccer boom, the surging anticipation for the FIFA World Cup 2026™, and why it represents a great place for brands to lean into fandom to drive engagement and impact.
September 10, 2025 Member onlyAIMM Member Forum Aug 2025-Addressing the Asian American Reach Gap and Driving ROI Through Resonant Media
Asian Americans are a $1.6 trillion consumer opportunity that is only 27% visible programmatically (ANA AIMM) which makes them a gap in broader reach efforts and therefore, brand connection. At the forefront for decades in engaging growth audiences, P&G utilized thoughtful, cross-platform, digital-first tactics and insights on the importance of ethnic identity to show up to Asian American audiences where they are. This bridged the reach gap in Q4 2023 leading to 7-figures national sales lift for the Feminine Care category (UPC-based sales lift study) in their work with Asian Media Group.
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- Keynote: Leading with Resilience, Purpose, and Authenticity
Dr. Alvin N. Glay shared a powerful keynote on resilience, authenticity, and purpose, showing how inclusive leadership grounded in truth, intention, mindfulness, and empathy drives both business growth and cultural impact. Read More
September 9, 2025 Member onlyAIMM Member Forum Aug 2025-Building Better: Governing AI with Intention, Inclusion, and Impact
Industry leaders explored how AI, when built with inclusion, transparency, and trust at the core, can amplify cultural intelligence and strengthen human decision-making.Read More
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- The Power of Each and Every A Preview of the 2025 ANA Multicultural & Inclusive Marketing Conference
Bernice Veloz, Senior Director, Multicultural & Inclusive Marketing, ANA Join us for a quick preview of the 2025 ANA Multicultural & Inclusive Marketing Conference, taking place October 6–8 in Carlsbad, CA. Under this year’s theme, The Power of Each and Every, the conference will spotlight how top brands are embedding inclusive practices to deepen consumer loyalty and fuel sustainable growth.
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- Member Discussion
Overcoming challenges in inclusive marketing where leaders shared candid insights on reframing narratives, proving business value, and finding pathways to advance growth together.
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- Operationalizing Inclusivity
Overcoming challenges in inclusive marketing where leaders shared candid insights on reframing narratives, proving business value, and finding pathways to advance growth together. Read More
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- From Theory To Practice How Hyper-local, Strategic Inclusion Drives Global Growth
Discover how hyper-local insights fuel global impact, as Harvard Business Review’s Nicole D. Smith reveals why authentic inclusion is the key to growth, innovation, and trust.
September 9, 2025 Member onlyAIMM Member Forum Aug 2025- Welcome Remarks
Gilbert Davila, Co-CEO, DMI-Consulting, Co-Founder, AIMM Bob Liodice, CEO, ANA Danielle Spikener, Head of IMPACT, Kraft Heinz Brian Neumann, Head of Brand & Creativity, Kraft Heinz
September 9, 2025 Member onlyAARP Webinar – How to Leverage Data and Insights to Deepen Consumer Relationships
September 9, 2025 Member onlyAARP Webinar Mirror Mirror Women’s Reflections on Beauty, Age, and Media
Join AARP for a powerful discussion grounded in new research that explores how women embrace authenticity, beauty, and value as they age, despite a lack of accurate portrayals and societal support. Featuring insights from AARP Research and real women’s voices, this webinar will delve into what women want from media, marketing, and society, and how brands can better reflect their evolving identities with dignity and honesty.
September 9, 2025 Member onlyAIMM Report: Ensuring Multicultural Growth Audiences Measurement Accuracy Among TV Currencies
Report and Resources for AIMM and ANA Members Written by: Alyce Sylvester, Jim Spaeth, Josh Chasin, and Carlos Santiago
September 3, 2025 Member onlyAIMM Organizational Structure Playbook
A playbook of strategies and structures to strengthen multicultural marketing and align teams for long-term growth.
September 2, 2025 Member onlyGen Z Creators: Redefining The Soundtrack Of A Generation
SoundCloud is where Gen Z creators are shaping the future of music culture in real time. This session spotlighted how Gen Z is creating, curating, and driving the trends. We’ll unpack how SoundCloud is giving rise to a new class of genre-bending artists, and why creator-fan relationships are becoming more intimate and essential than ever before.
August 25, 2025 Member onlyConnecting with Substance- How Brands Can Show Up for the Black Community
Originally aired July 17, 2025, this SiriusXM Media webinar explored how brands can move beyond performative gestures and build lasting trust with the Black community. Featuring voices from marketing and community leadership, the session offered powerful insights on aligning brand values with meaningful action. Speakers included Lauren Godwin, Lucelenia Amparo, Karen Hunter, and Jay Thomas.
July 30, 2025 Member onlyAI Use Case Compendium for Marketing: Fourth Edition ( ANA 4th Edition July 25)
Explore 110+ real-world AI use cases across six key marketing functions—from research to creative to measurement. This fourth edition helps brands optimize, accelerate, and innovate with practical examples from leading marketers
July 25, 2025 Member onlyCultural Relevance Drives Advertising Performance and Sales Impact
Discover how cultural relevance significantly boosts advertising performance across multicultural segments. Learn how AIMM’s CIIM metric predicts in-market success and drives measurable ROI for brands through culturally resonant messaging.
July 22, 2025 Member onlyFIFA World Cup 26™ Join the Surging Passion and Deep-Rooted Culture of World Cup Fútbol en Español
Catch the on-demand replay of NBCU’s deep dive into the “FIFA World Cup 26™ One Year Out” study. Discover what’s fueling the U.S. soccer boom, why 2026’s North American tournament will outshine 2022, and how Telemundo stands as the premier Spanish-language destination for fans—and a prime platform for brands to connect with the games’ passion and culture. Watch the full recording now! Presenters: - Albert Alcaraz, SR Director, NBC Sports & Telemundo Ad Sales Insights & Measurement - Jose Garriga, Vice President NBC Sports & Telemundo Global Sports Sales
July 10, 2025 Member onlyAIMM Understanding People with Disabilities Fact Pack
Explore the People with Disabilities Fact Pack, a comprehensive guide to understanding disabilities, inclusive marketing, and advocacy for this diverse and influential segment.
July 7, 2025UNDERSTANDING NATIVE, AMERICAN INDIAN,INDIGENOUS, AND ALASKA NATIVES
A vital resource for marketers, educators, policymakers, and advocates looking to engage Native, American Indian, Indigenous, and Alaska Native (AIAN) communities more effectively. It covers cultural values, economic impact, media habits, systemic disparities, and representation, while offering guidance to avoid stereotypes and foster authentic inclusion. Highlights: 574 federally recognized tribes with diverse cultures and deep-rooted traditions. Over $140B in AIAN purchasing power calls for intentional, tailored marketing. Limited media representation makes authentic storytelling essential. Ongoing health and education gaps require systemic advocacy. Includes strategies to respectfully honor Native lands and connect with AIAN audiences.
June 27, 2025 Member onlyMAXIMIZING MEDIA ROI THROUGH CULTURAL RELEVANCE AND INVESTMENT ACCELERATION IN GROWTH MARKETS
Part of GrowthFronts 2025, this deep-dive analysis reveals how investing in Growth-Segment-Focused Media drives premium brand outcomes—52% higher purchase intent, 56% stronger trust, and 46% improved brand opinion. Backed by CIIM™ data, AI-driven insights, and industry-wide performance metrics, the report makes the case for cultural relevance as today’s highest-ROI media strategy.
June 25, 2025GrowthFronts 2025 -Industry Update on Inclusive Growth
This powerful session reveals how culturally relevant media delivers premium returns—52% higher purchase intent, 56% stronger brand trust, and a 46% lift in brand opinion. Part of GrowthFronts 2025, it highlights why investing in high-growth segments is key to maximizing media impact and accelerating inclusive growth.
June 25, 2025Cultural Resonance The Magnet for Hispanic Viewers, Precision Targeted Through Nuanced Personas
Explore how culturally authentic content drives Hispanic viewership. This study combines CIIM™ insights, diverse media metrics, and Nielsen data to reveal powerful strategies for audience engagement and precision targeting through advanced personas.
June 25, 2025Diverse Media Multiplier™ Brief
Using CIIM™ and MAVEN media classifications, this study tests targeted ads across diverse and mass media. Segment-specific respondents rate ad effectiveness and cultural relevance, revealing how media context impacts brand performance and inclusion.
June 25, 2025 Member onlyCIA Industry Progress 2025
Most Culturally Effective Brands 2024 170 top advertisers ranked by cultural effectiveness using 1,400+ ads and 450K consumer evaluations across 7 diverse segments. Backed by CIIM™ and Authentic Inclusivity Score™ testing, this study reveals which brands lead in relevance, representation, and inclusion.
June 25, 2025 Member onlyCIA Industry Progress 2025
Discover how top U.S. brands are advancing inclusion through culturally relevant advertising. This analysis evaluates 170 leading advertisers using over 450,000 consumer ratings across 1,400+ ads from seven identity segments. The results reveal measurable progress in authentic representation, increased brand trust, and reduced stereotypes—proving inclusive advertising drives real business impact.
June 25, 2025AIMM’s Carlos Santiago Honored in The 2024 Out100
<p>Carlos Santiago continues to lead the charge in advancing multicultural marketing, showing the world how authentic representation and inclusive strategies create real, lasting impact.</p>
June 2, 2025AIMM’s Gilbert Davila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media
April 1, 2025Press Release #SeeALL x AIMM x CIIM
The Oscars Inclusion & Relevancy Report by Oppside and ANA's AIMM reveals that while culturally relevant films resonate strongly with diverse audiences, the Academy Awards continue to overlook these impactful works in key categories. The "Oscars Inclusion & Relevancy Report" by AIMM and Oppside evaluates cultural relevance in Oscar-nominated films, highlighting the industry's progress and gaps in representing diverse audiences. The report showcases CIIM™ data, revealing that culturally resonant films often go unrecognized at major awards, stressing the importance of authenticity in storytelling for audience connection.
January 30, 2025SeeALL Good In ALL – Produced by Mikado Intl
The #SeeAll Good in All video promotes a message of inclusivity and empathy by encouraging viewers to recognize and celebrate the goodness in everyone.
January 16, 2025Culture Collective Framework
The Culture Collective Framework is a comprehensive guide designed for ANA's AIMM members, focusing on embedding cultural relevancy and inclusion into the marketing creative process from start to finish.
January 16, 2025 Member onlyWebinar: Understanding Gen Z and the Evolution of Inclusion for Marketers
Explore key insights in this webinar from AIMM’s Gen Z Fact Pack, uncovering how this diverse, digitally native generation is redefining brand engagement, workplace expectations, and cultural relevance. Learn what drives Gen Z—from mental health and social impact to influencer culture and inclusive marketing—and how brands can build trust through authenticity and purpose. This session provides actionable strategies to connect with Gen Z effectively. Click above to download the Fact Pack for further review after the webinar.
November 26, 2024 Member onlyHispanic Ad- Hispanic Content Report 2024 Edition
This report explores the evolving landscape of Hispanic marketing, with a focus on digital engagement, content strategy, and cultural relevance. It highlights how U.S. Hispanics are leading in digital video usage, Connected TV adoption, and influencer engagement—outpacing the total population in several key areas. Marketers are encouraged to embrace innovative platforms like FAST, OTT, and social media, while prioritizing authenticity and cultural nuance in campaign development. The document also emphasizes the growing influence of bilingual and bicultural content creators, and the importance of data-driven insights to optimize reach and ROI.
November 16, 2024Cultural Resonance: The Magnet for Hispanic Viewers, Precision-Targeted Through Nuanced Personas
October 24, 2024 Member onlyPower Up! Growth Through Inclusive Marketing: A CMO’s Guide for Modern Marketing Leaders
This practical guide empowers CMOs and modern marketing leaders with actionable strategies to drive business growth through inclusive marketing. Developed by AIMM, Power Up explores the business case, key principles, and proven frameworks that help brands authentically connect with diverse consumers. It's your roadmap to building more equitable, effective, and future-ready marketing.
September 5, 2024Six Effective Strategies for Multicultural Marketers to Eliminate and Minimize Bias in AI
Multicultural marketers play a vital role in addressing and mitigating AI bias. Click to Download for key strategies to consider
August 16, 2024 Member onlyHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
August 1, 2024Sample Page
This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger […]
August 1, 2024Understanding Gen Z Engaging the next Generation
Unlock insights into Gen Z with this fact pack, exploring their defining moments, values, inclusivity, consumer behaviors, and how brands can authentically connect with this purpose-driven generation.
June 16, 2024Mom-fluence – The Intersection of Motherhood, Culture, and Economic Power
May 9, 2024 Member onlyAI Use Case Compendium for Marketing
A practical resource showcasing 84 AI use cases and 47 real-world examples to help marketers optimize, accelerate, and innovate throughout the entire campaign lifecycle.
February 16, 2024 Member onlySeize The Moment Unleashing America’s Full Potential Through Diversity
February 5, 2024 Member onlyHow Brands Bolster Their DEI Efforts Amid Increasingly Complicated Terrain | Podcast
January 17, 2024Podcast Feature: Understanding diversity-owned and diversity-targeted media with Carlos Santiago
December 28, 2023Leveling Up Marketing Production in Front of and Behind the Camera
November 13, 2023 Member onlyANA’s AIMM study shows strong consumer support for LGBTQ+ representation in advertising
August 23, 2023AIMM Announces Inaugural Trailblazer Award Winners to Highlight Inclusion During a Time Where Exclusion is Too Often Discussed
August 22, 2023AIMM Announces Inaugural Trailblazer Award Winners to Highlight Inclusion During a Time Where Exclusion is Too Often Discussed
August 19, 2023Marketing in the Era of AI, VR, MR, and Web3: Navigating Disruption and Capturing Consumer Attention
August 18, 2023 Member onlyMarketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
May 30, 2023Increasing Equity and Impact Through Targeted & Diverse-Owned Media
Explore multicultural market investment trends, ad spend goals, and strategies to drive equity and brand growth while authentically connecting with diverse audiences.
May 25, 2023 Member onlyPeople With Disabilities Fact Pack Educational Resource
This educational resource equips marketers, policymakers, and advocates with a comprehensive understanding of the disability community in the U.S. It explores disability history, cultural identity, media representation, purchasing power, employment, and systemic inequities. The guide provides inclusive language tips, dispels stereotypes, and showcases best practices in accessible campaigns and product design. It also highlights how brands can authentically connect with people with disabilities and serve as advocates for inclusion.
May 16, 2023 Member onlyDiversity by Design Why Inclusive Organizations Are Poised to Win Tomorrow
April 26, 2023 Member onlyPowerUp! Ebook Growth Through Inclusive Marketing A CMO’s Guide for Modern Marketing Leaders.
Inclusive and multicultural marketing unlocks significant growth opportunities by helping brands authentically engage diverse audiences, drive measurable impact, and build lasting trust in an increasingly dynamic marketplace.
January 16, 2023 Member onlyInclusive Language Guide
AIMM is igniting the marketing and advertising industry to share the responsibility of investing in marketing that connects with each and ALL. This guide was developed to dive deeper into the use of inclusive language in marketing. This will serve as an important resource to AIMM members to utilize in planning and executing actions, tools, data, and research for specific multicultural and inclusive segments
January 15, 2023Digital Accessibility – A Key Component of Every Inclusive Brand
August 11, 2022 Member onlyLeveraging Corporate Responsibility to Reinforce Allyship with the LGBTQ+ Community
May 20, 2022 Member onlyThe Rising Growth Market Opportunity of the Asian American Native Hawaiian/Pacfic Islanders (AANHPE) Community
May 4, 2022 Member onlyCultural Inclusion Accelerator Webinar Series: Progress in Ads Cultural Authenticity- Why Culture Is More Important Now Than Ever
May 2, 2022 Member onlyCultural Inclusion Accelerator Webinar Series: Cultural Attribution & Efficiency _ How Much Does Culture & DEI Matter On Sales, Trust Viewer Preference, Diverse Owned/Targeted Media
April 26, 2022 Member onlyCultural Inclusion Accelerator Webinar Series: Best-in-Culture Content/Networks – What you Need to Know About Cultural Context Before the Upfronts
Why Cultural Relevance in Content Matters More Than Ever Accurate cultural portrayals in content are essential to enhancing a brand’s cultural relevance—and CIIM™ (Cultural Insights Impact Measure) proves it. Based on over 500 tests across broadcast programming, streaming shows, digital-native channels, and theatrical films, CIIM™ reveals that cultural relevance drives content choice among diverse audiences. Join us to explore: The top Best-In-Culture shows by audience segment Which genres and networks deliver stronger cultural alignment How brands can leverage these insights to guide content and media strategies The presentation will be followed by a panel discussion with industry leaders, sharing how these findings can shape creative, planning, and partnerships for meaningful impact.
April 21, 2022 Member onlyCultural Inclusion Accelerator Webinar Series: Why/How Brands Embark on Successful Cultural Journeys
April 21, 2022 Member onlyInside the Multicultural Marketing Debate-How the Ad World is Clashing Over Culture
April 2, 2022Nielsen to Launch Diverse Media Equity Program, $130K Reimbursement Fund With P&G
February 22, 2022Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
June 15, 2021 Member onlyCIIM™ Reveals the Most Culturally Relevant Shows and Networks
Discover how cultural relevance fuels viewer engagement and brand growth with AIMM’s CIIM™. Based on 62,000 evaluations across 140+ shows and diverse audiences, this session reveals top “Best-In-Culture” programs and networks. Hear from leaders at Univision, NBCU, Disney, and Publicis Media on aligning relevant ads with inclusive content.
May 24, 2021AANHPI Educational Fact Pack Resource
Gain valuable insights into the AAPI community's history, culture, and influence to drive inclusive marketing strategies and foster business growth.
May 16, 2021The Growth of Supplier Diversity
This comprehensive report explores the growing importance of supplier diversity in marketing and advertising, emphasizing strategies, benefits, challenges, and actionable steps to drive equity and inclusion through diverse partnerships.
May 16, 2021Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups
May 12, 2021Denouncing Anti-Asian Racism and Hate Through Allyship & Solidarity
March 26, 2021 Member onlyHow the ANA is helping the ad industry deliver on diversity and inclusion pledges
March 11, 2021Super Bowl Advertisers Fell Short On Key Diversity and Inclusion Measures, Analysis Shows
February 9, 2021THE CASE FOR CHANGE Digital Book
The Case for Change explores the critical role of multicultural and inclusive marketing in driving sustainable business growth in an increasingly diverse marketplace.
January 16, 2021