Belonging Is the New Brand Loyalty 7 Considerations to Market With Empathy in a Financially Strained Economy

Watch the replay of this webinar featuring Janelle James, Senior Vice President at Ipsos Cultural Intelligence. Ipsos’ research shows that belonging is emerging as a new driver of brand loyalty as financially stressed consumers look for connection and understanding. Brands that lead with empathy, support healthier choices, and align with personal values are best positioned to build trust and reach diverse audiences.