Watch as we share the latest 2025 trends, explore challenges in sourcing and contracting diverse creators, and dive into a real Multicultural campaign case study. The session closes with a panel of brand leaders, influencer marketing experts, and a creator discussing practical ways to authentically connect with your audience. Featured Experts: Javier Muñoz, CEO & Co-founder, Alkimiads Glory Alcántara, Director of Multicultural Marketing, General Mills Bruna Lauermann, Alkimiads Account Manager

Replay Available: The AIMM team hosted an exclusive demo of the all-new AIMM member website and portal—your one-stop hub for tools and resources to support your multicultural and inclusive marketing journey. This member-exclusive session showcased the site’s enhanced features, streamlined navigation, and new content sections, plus walked through how to set up your member portal and answered key questions about getting started.

Carlos Santiago led a conversation with Disney, General Mills, and the Cultural Inclusion Accelerator on how weaving cultural insights and measurement into creative development delivers authentic connections and accelerates business growth.

Join AARP for a powerful discussion grounded in new research that explores how women embrace authenticity, beauty, and value as they age, despite a lack of accurate portrayals and societal support. Featuring insights from AARP Research and real women’s voices, this webinar will delve into what women want from media, marketing, and society, and how brands can better reflect their evolving identities with dignity and honesty.