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June, 25 2025

MAXIMIZING MEDIA ROI THROUGH CULTURAL RELEVANCE AND INVESTMENT ACCELERATION IN GROWTH MARKETS  

Part of GrowthFronts 2025, this deep-dive analysis reveals how investing in Growth-Segment-Focused Media drives premium brand outcomes—52% higher purchase intent, 56% stronger trust, and 46% improved brand opinion. Backed by CIIM™ data, AI-driven insights, and industry-wide performance metrics, the report makes the case for cultural relevance as today’s highest-ROI media strategy.

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