AIMM Member Forum November 2025 Senior Leader Session
Rajoielle (Raj) Register sat down with ANA CEO Bob Liodice for a candid conversation on leading with data, purpose, and cultural authenticity. She explained how her engineering mindset helped her break down silos between general market and multicultural work, making inclusive marketing part of the KPIs and executive goals at Ford. Raj showed how tying inclusion to measurable outcomes elevated performance and expanded opportunities for diverse creators behind the camera. Now at Stellantis, she’s applying that same rigor to unify iconic brands through regional, audience-first strategies and culture-driven storytelling. Her message reinforced that consistency, courage, and cultural fluency are essential for long-term brand growth and trust.
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