AIMM Member Forum Aug 2025- Asians in North America – The Missed Opportunity

Jackie Leung, Head of Newcomer Marketing, TD Bank Group Bobby Sahni, Partner & Co-Founder, Ethnicity Matters Asians in North America are a hidden gem but perceived as one of the most complex markets. Learn why Asians matter from a population perspective both in Canada and the US as well as how some blue chip brands are reaching them. From entertainment to politics, from sports to business, Asians are changing the face of North America. Learn how to reach them in relevant and impactful ways that generate long term loyalty from this rapidly growing consumer segment.