Nomenclature Infographic – Evolving Industry Terminology

The SeeAll Marketing Alliance (SAMA) is the ANA’s unified Inclusive Marketing Practice, bringing together AIMM and SeeHer into one powerful enterprise. Built on nearly a decade of leadership from both organizations, SAMA amplifies their impact through a single, integrated platform that embeds cultural intelligence and accurate representation into every facet of marketing. Through a rigorous, inclusive process, SAMA and its member organizations established the industry’s foundation for evolving inclusive marketing terminology. Grounded in clear, actionable definitions, this shared language enables organizations to communicate with precision, act with purpose, and lead with inclusion at scale.