Nomenclature Infographic- Established Terminology

The SeeAll Marketing Alliance (SAMA) is the ANA’s unified Inclusive Marketing Practice, bringing together AIMM and SeeHer into one powerful enterprise. Built on nearly a decade of leadership from both organizations, SAMA amplifies their impact through a single, integrated platform that embeds cultural intelligence and accurate representation into every facet of marketing. SAMA and its member organizations continue to reinforce the foundation of inclusive marketing terminology through clear actionable definitions that remain vital today. These terms have shaped how the industry defines inclusion and continue to guide marketers in representing every audience with accuracy, consistency and authenticity, driving meaningful connection and business growth.