2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
The 2024 ANA LGBTQ+ Marketing Inclusion Survey reveals how brands are embracing authentic LGBTQ+ representation in advertising. With 55% of advertisers engaging in inclusive marketing and 97% recognizing its positive impact on brand perception, inclusion is proving to be a key growth driver. The report explores both progress and challenges — from navigating brand-safe environments to overcoming consumer resistance — and offers actionable strategies for authentic engagement.
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