AIMM Member Forum Aug 2025-FIFA World Cup: Igniting Fandom & Driving Brand Impact
Carla Kelly, SVP, Client Partnerships, NBCUniversal Media Albert Alcaraz, SR Director, NBC Sports & Telemundo Ad Sales Insights & Measurement NBCU/Telemundo is igniting fandom around one of the biggest cultural moments in history, the FIFA World Cup 2026. June marked one year out, and the momentum is building . Join us as we unveil insights from the latest The FIFA World Cup 26™ One Year Out study exploring the U.S. soccer boom, the surging anticipation for the FIFA World Cup 2026™, and why it represents a great place for brands to lean into fandom to drive engagement and impact.
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