AIMM Member Forum Aug 2025- Cultural Capital for Modern Brands
Zakiya Ali, Director of Ad Sales and Marketing, The Shade Room Ishma Alexander-Huet, Chief Design Officer, Initiative Canada Discover how Black culture drives global purchasing decisions across every major brand category and learn how to get it right by harnessing this powerful force to unlock a $2.1 trillion market share in US value. TSR and Magna's exclusive research reveals which consumer segments are most influenced by Black cultural trends, the specific brand categories experiencing the highest impact, Walk away with actionable insights to elevate your brand strategy and tap into one of the most influential drivers of modern consumer behavior giving your brand a competitive edge in today's globally connected marketplace.
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AIMM Members can unlock access to proprietary tools and exclusive playbooks, research, segment fact packs, case studies, best practices, reports, AI use-cases, and information to support all aspects of yours and your companies Multicultural and Inclusive journey!