AIMM Unlocks Your Full Growth Potential

As the Essential Accelerators for inclusive Growth. AIMM provides unmatched resources, including research, data, tools, case studies, and strategic roadmaps—meeting marketers where they are so they can advance and thrive as modern marketers.

Your Hub for Inclusive Growth Resources

Go beyond demographics with exclusive, context-rich intelligence that reveal insights, values, and untapped opportunities within every consumer segment. Our resources equip you to spark authentic connections, fuel inclusive growth, and lead with cultural fluency in a rapidly evolving marketplace.

The Ultimate Hub for the Industry’s Leading Resources in Cultural and Inclusive Growth Marketing and Strategic Business Inclusion

Over 150 exclusive resources, including playbooks, fact packs, toolkits, measurement tools, AI use-cases and tools. Streamline your efforts with actionable templates and guides, make informed decisions with insightful research, and learn from impactful case studies and in-depth reports.

Inclusive Growth Marketing Tools, Webinars July 10, 2025 Member only

FIFA World Cup 26™ Join the Surging Passion and Deep-Rooted Culture of World Cup Fútbol en Español

Catch the on-demand replay of NBCU’s deep dive into the “FIFA World Cup 26™ One Year Out” study. Discover what’s fueling the U.S. soccer boom, why 2026’s North American tournament will outshine 2022, and how Telemundo stands as the premier Spanish-language destination for fans—and a prime platform for brands to connect with the games’ passion and culture. Watch the full recording now! Presenters: – Albert Alcaraz, SR Director, NBC Sports & Telemundo Ad Sales Insights & Measurement – Jose Garriga, Vice President NBC Sports & Telemundo Global Sports Sales

Strategic Inclusion, Measurement Tools July 7, 2025

AIMM Supplier Diversity Toolkit – Level Up!

Level Up with the Supplier Diversity Toolkit, featuring case studies, resources, and actionable strategies to enhance procurement

Fact Packs, Strategic Inclusion July 7, 2025

AIMM Understanding People with Disabilities Fact Pack

Explore the People with Disabilities Fact Pack, a comprehensive guide to understanding disabilities, inclusive marketing, and advocacy for this diverse and influential segment.

Inclusive Growth Marketing Tools, Reports & Guides, Strategic Inclusion June 27, 2025 Member only

UNDERSTANDING NATIVE, AMERICAN INDIAN,INDIGENOUS, AND ALASKA NATIVES

A vital resource for marketers, educators, policymakers, and advocates looking to engage Native, American Indian, Indigenous, and Alaska Native (AIAN) communities more effectively. It covers cultural values, economic impact, media habits, systemic disparities, and representation, while offering guidance to avoid stereotypes and foster authentic inclusion. Highlights: 574 federally recognized tribes with diverse cultures and deep-rooted traditions. Over $140B in AIAN purchasing power calls for intentional, tailored marketing. Limited media representation makes authentic storytelling essential. Ongoing health and education gaps require systemic advocacy. Includes strategies to respectfully honor Native lands and connect with AIAN audiences.

June 25, 2025

MAXIMIZING MEDIA ROI THROUGH CULTURAL RELEVANCE AND INVESTMENT ACCELERATION IN GROWTH MARKETS

Part of GrowthFronts 2025, this deep-dive analysis reveals how investing in Growth-Segment-Focused Media drives premium brand outcomes—52% higher purchase intent, 56% stronger trust, and 46% improved brand opinion. Backed by CIIM™ data, AI-driven insights, and industry-wide performance metrics, the report makes the case for cultural relevance as today’s highest-ROI media strategy.

June 25, 2025

GrowthFronts 2025 -Industry Update on Inclusive Growth

This powerful session reveals how culturally relevant media delivers premium returns—52% higher purchase intent, 56% stronger brand trust, and a 46% lift in brand opinion. Part of GrowthFronts 2025, it highlights why investing in high-growth segments is key to maximizing media impact and accelerating inclusive growth.

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Webinars & On-Demand Content

From expert-led webinars to exclusive content from AIMM Member Forums, gain the knowledge and perspective to lead with impact and stay ahead of what’s next.

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Research that Digs Deeper

Access exclusive research built to deliver accuracy, deepen understanding of every segment, and drive meaningful, measurable outcomes.

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Fact Packs & Playbooks That Drive Action

Turn insight into action with practical guides, fact packs, and strategic playbooks built to help you connect authentically, plan effectively, and grow inclusively.

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Reports & Guides

AIMM’s industry reports and playbooks deliver strategic guidance, actionable frameworks, and best-in-class case studies to power inclusive growth marketing.

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