AIMM Unlocks Your Full Growth Potential

As the Essential Accelerators for inclusive Growth. AIMM provides unmatched resources, including research, data, tools, case studies, and strategic roadmaps—meeting marketers where they are so they can advance and thrive as modern marketers.

Your Hub for Inclusive Growth Resources

Go beyond demographics with exclusive, context-rich intelligence that reveal insights, values, and untapped opportunities within every consumer segment. Our resources equip you to spark authentic connections, fuel inclusive growth, and lead with cultural fluency in a rapidly evolving marketplace.

Resources

The Ultimate Hub for the Industry’s Leading Resources in Cultural and Inclusive Growth Marketing and Strategic Business Inclusion

Over 150 exclusive resources, including playbooks, fact packs, toolkits, measurement tools, AI use-cases and tools. Streamline your efforts with actionable templates and guides, make informed decisions with insightful research, and learn from impactful case studies and in-depth reports.

Inclusive Growth Marketing Tools January 30, 2025 Member only

Press Release #SeeALL x AIMM x CIIM

The Oscars Inclusion & Relevancy Report by Oppside and ANA’s AIMM reveals that while culturally relevant films resonate strongly with diverse audiences, the Academy Awards continue to overlook these impactful works in key categories. The “Oscars Inclusion & Relevancy Report” by AIMM and Oppside evaluates cultural relevance in Oscar-nominated films, highlighting the industry’s progress and gaps in representing diverse audiences. The report showcases CIIM™ data, revealing that culturally resonant films often go unrecognized at major awards, stressing the importance of authenticity in storytelling for audience connection.

Inclusive Growth Marketing Tools January 16, 2025 Member only

SeeALL Good In ALL – Produced by Mikado Intl

The #SeeAll Good in All video promotes a message of inclusivity and empathy by encouraging viewers to recognize and celebrate the goodness in everyone.

Inclusive Growth Marketing Tools January 16, 2025 Member only

Culture Collective Framework

The Culture Collective Framework is a comprehensive guide designed for ANA’s AIMM members, focusing on embedding cultural relevancy and inclusion into the marketing creative process from start to finish.

Inclusive Growth Marketing Tools February 16, 2024 Member only

AI Use Case Compendium for Marketing

A practical resource showcasing 84 AI use cases and 47 real-world examples to help marketers optimize, accelerate, and innovate throughout the entire campaign lifecycle.

Measurement Tools May 25, 2023 Member only

Increasing Equity and Impact Through Targeted & Diverse-Owned Media

Strategic Inclusion May 16, 2023 Member only

People With Disabilities Fact Pack Educational Resource

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Research that Digs Deeper

Access exclusive research built to deliver accuracy, deepen understanding of every segment, and drive meaningful, measurable outcomes.

Research

Reports & Playbooks

AIMM’s industry reports and playbooks deliver strategic guidance, actionable frameworks, and best-in-class case studies to power inclusive growth marketing.

Reports & Guides

Webinars & On-Demand Content

From expert-led webinars to exclusive content from AIMM Member Forums, gain the knowledge and perspective to lead with impact and stay ahead of what’s next.

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Get Notified about New Resources

To stay up to date with the latest releases, webinars, research, playbooks and news