A Space for All
A vibrant traveling hub—and a dynamic epicenter for content, engagement, and connection. A space where everyone feels welcomed.
Sparking Inclusion on Every Stage
Making a powerful mark through activations at the industry’s most iconic stages, including Cannes.
Powered by the Industry
The Belonging Lounge is proudly supported by SAMA Members and industry partners who share our vision of “Seeing ALL”
Level Up your Events and Stages by Supporting the Belonging Lounge
Exclusive Access
Access top senior industry leaders and influencers shaping the future of inclusive growth
Thought Leadership
Lead the conversation and position your brand as a catalyst for progress in innovation and inclusivity.
Brand Visibility
High impact exposure at events and throughout SAMA’s platforms.
Meaningful Presence
Show that you #SeeALL by demonstrating your support and goodwill.
2026 Tour Locations
ANA Brand Media Growthfronts
All SAMA Member Forums
- Upcoming: September 2026. Hosted by Coca-Cola | Details TBD
ANA Multicultural Marketing Conference
Cannes Lions Festival of Creativity
- SAMA will once again bring the Belonging Lounge to Cannes Lions for a week of connection, conversation, and community, creating space for leaders across marketing, media, entertainment, and culture to explore how belonging drives relevance, trust, and growth. | RSVP NOW
ANA Masters Conference
More locations to be announced
Support Belonging Lounge
For more information on sponsoring the Belonging Lounge, contact Lisette Arsuaga
