Modern Marketing
Welcome to AIMM’s Modern Marketing Track
The Modern Marketing Track is where inclusivity and culture take center stage, empowering leaders with innovative tools and resources to future-proof their businesses and connect with consumers at their core. We are dedicated to:
– Deepening the understanding and prioritization of multicultural and inclusive segments
– Providing a path for culture to become central in content creation
– Achieving understanding and maturity in Generative AI (Gen AI)
The Modern Marketing track empowers marketers to
Drive Inclusive Growth
Foster meaningful engagement by creating marketing strategies that resonate with and represent diverse communities
Leverage Emerging Technologies
Equip brands with the latest AI and data analytics tools to make culturally informed decisions.
Champion Cultural Competence
Implement practices that honor cultural nuances, ensuring every message respects and connects with its intended audience.
Achieve Business Impact through Inclusion
Show how inclusive marketing delivers results, building brand loyalty and expanding market share.
Promote Social Responsibility
Align marketing strategies with socially responsible outcomes that reflect a commitment to equity and inclusion
Through AIMM’s Modern Marketing track, members can expect to:
Develop Resources
Develop resources that integrate inclusive marketing practices with the latest technology, from AI to real-time data analysis.
Collaborate with Leaders
Collaborate with industry leaders on best practices that elevate cultural competence in brand strategy.
Gain actionable insights
Gain actionable insights and case studies that demonstrate the impact of inclusive growth on brand loyalty and market expansion.
Participate in initiatives
Participate in initiatives that align modern marketing strategies with measurable, socially responsible outcomes.
Power Up
Power Up is AIMM’s essential toolkit, designed to equip marketers with actionable strategies, insights, and resources to advance inclusive growth in today’s dynamic landscape. This comprehensive guide offers best practices, case studies, and tools that help brands effectively engage with diverse audiences, prioritize cultural competence, and drive impactful results.
Ready to elevate your marketing? Download Power Up now and start implementing the inclusive practices that matter.
The Cultural Toolkit
Developed by AIMM’s Modern Marketing track, is a comprehensive guide to embedding cultural relevance and inclusivity in marketing. Designed in four actionable stages, it empowers brands to connect authentically with diverse consumers, driving both engagement and growth. Download the Cultural Toolkit to start building meaningful, culturally aligned connections today.
Our Members
How to Join the Modern Marketing Track
Current AIMM members can log into their member portal to join the Modern Marketing track.
If you’re new and want to join a movement of forward-thinking, inclusive marketers, click here.
Questions about Modern Marketing?
For any questions about the Modern Marketing track, reach out to Karla Lucia or Robin Dodson—we’re here to help you make the most of this exciting opportunity.
