AIMM’s Data, Measurement & Insights Track Leads AIMM’s Equity in Investment & Data Priority
With it, we increase investment in MC&I through culturally relevant ads and content in targeted and diverse-owned media. It also works to properly reflect the value of marketing to Multicultural & Inclusive consumers through fair inclusion in methodologies, higher data accuracy/transparency, innovative measurements, and reliable sales/ROI attributions.
Objectives of Data, Measurement & Insights
Bridges the Gap Between Intent & Action
Diverse Media GrowthFronts brings together the transition of diverse-owned and targeted media entities with media planners, buyers, and key stakeholders. It features a powerful yearly two-day event and access to the most extensive diverse media database.
Multicultural New Media Measurement
These measurements empower brands with accurate metrics to capture the reach, engagement, and impact of multicultural audiences across emerging media platforms.
Multicultural New Media Measurement
This measurement assesses data gaps in multicultural and inclusive (MC&I) segments to develop innovative targeting solutions. By testing new methods as alternatives to traditional targeting, we’re building a playbook to guide inclusive marketing practices for the future.
Multicultural Identity Data
Our strategic insights deliver precise, inclusive identity data that deepens understanding of diverse audiences, enabling brands to connect authentically and drive meaningful engagement.
Track Outcomes
Increase Understanding of Critical Issues
This focus fosters stronger alliances with advocacy groups and create meaningful partnerships within the industry. Together, we’re building a foundation for impactful collaboration that drives inclusivity and lasting change across sectors.
Impact Goals
With this deeper understanding, we gain deeper insights into the accuracy and completeness of multicultural identity data, enhancing visibility into existing gaps that impact diverse populations. By identifying these disparities, we empower data-driven decision-making to close representation and equity gaps, ensuring alignment with White Non-Hispanic (WNH) benchmarks.
Publish an ROI Accuracy Report
The report aims to advocate for improved quality and innovation from data providers to enhance your marketing effectiveness.
Redefining Precision in Targeting
With strategic targeting, we uncover data gaps in MC&I segments, enabling us to create innovative strategies that ensure diverse audiences are fully represented. Our playbook will set new industry standards for inclusive marketing.
The AIMM Village
How to Join the Data, Measurement and Insights Track
Current AIMM members can log into their member portal to join the Data, Measurement, and Insights track and gain immediate access to all resources and updates.
Questions?
For any questions about the Data, Measurement, and Insights track, please contact Carlos Santiago—our team is here to help you maximize this valuable opportunity.
Drive Data Innovation Forward
If you’re ready to harness data, measurements, and insights that drive impactful, inclusive marketing strategies, become an AIMM member and start your journey with us today.
