Collaborate with senior leaders across the industry to accelerate growth by unleashing the full potential that each and every segment represents.
AIMM Working Tracks that Advance the Industry
1. Setting industry standards
2. Driving more action to elevate inclusivity within the marketing Industry
3. Elevating cross industry partnerships
4. Ensuring data accurately represents and properly assigns value and investment to every segment
5. Eliminating bias, augmenting cultural fluency and authentic reflections of all consumers in order to drive deeper consumer connections
For Members by Members
Through industry research and collaboration, AIMM identifies top challenges in Multicultural & Inclusive Marketing, and turns them into action tracks that are chaired and advanced by AIMM members. These are intentional and bold work plans that are being elevated to the C-suite and driving real market growth for AIMM members and the industry.
AIMM Tracks
Advancing key priorities to a drive inclusive business growth
Modern marketing
Develop tools and insights to prioritize Multicultural and Inclusive Marketing, making culture central to content creation and advancing GenAI understanding and maturity.
Data, Measurements & Insights
Properly reflect the value of Multicultural & Inclusive marketing with transparent, accurate data and increased investment in culturally relevant media, including endemic and minority vendors.
Strategic Inclusion
Drives growth and sets best practices for inclusive business strategies across all brand touchpoints.
FAQ
-
The AIMM tracks focus on driving inclusive strategies, enhancing cultural competence, and leveraging data to create impactful connections, ensuring that all efforts reflect rich cultural insights and amplify the #SeeALL presence in the industry for meaningful change.
-
AIMM tracks operate through a collaborative framework where members engage in focused discussions and activities centered around key initiatives. Each track convenes both in-person at AIMM member forums and virtually 4-6 times a year, enabling members to share insights, tackle challenges, and develop strategies that drive inclusive growth. By leveraging collective expertise and diverse perspectives, these tracks create actionable plans that impact the industry and promote lasting change.
-
Yes, members can switch tracks at any time to better align with their interests and goals within AIMM’s initiatives.
-
Tracks meet in person at AIMM member forums and virtually 4 to 6 times a year.
-
Yes, members can participate in multiple tracks, allowing them to engage with various initiatives and collaborate across different areas of focus within AIMM.
-
AIMM tracks engage in vital discussions on inclusive growth, focusing on cultural insights, marketing strategies, and measurement practices. They develop actionable initiatives and produce tools and resources, such as playbooks, fact packs, guides, and case studies, to empower organizations in implementing effective strategies and driving meaningful change in the industry.
Become a part of the movement shaping the future of marketing.
AIMM’s Learn + Share + Act Model boosts members’ effectiveness, efficiency, and impact with diverse and inclusive audience efforts, both internally and externally.
