SAMA Beloning Lounge at The Cannes Lions Festival of Creativity
In 2026, SAMA returns to Cannes with an even greater charge: to ensure cultural authenticity and inclusive growth is at the center of global industry conversations. By prioritizing EACH so we can see ALL, SAMA unlocks the full commercial potential of every segment, proving that inclusion is a strategic imperative for driving sustainable business growth.
TUESDAY – June 23, 2026 – Vevo | Location: MIDÔ, Cannes
9:00AM – 10:30AM CEST
WEDNESDAY – June 24, 2026 – SiriusXM Media | Location: The SiriusXM Media/AdsWizz Cabana (Cabana Row, checkpoint #3)
4:00PM – 5:30PM CEST
THURSDAY – June 25, 2026 – Advertising Week x PRODU | Location: Le Rooftop, The Penthouse (9th floor), located at 67 Boulevard de la Croisette
6:40PM – 8:00PM CEST
