SAMA Beloning Lounge at The Cannes Lions Festival of Creativity
In 2026, SAMA returns to Cannes with an even greater charge: to ensure cultural authenticity and inclusive growth is at the center of global industry conversations. By prioritizing EACH so we can see ALL, SAMA unlocks the full commercial potential of every segment, proving that inclusion is a strategic imperative for driving sustainable business growth.
Monday, June 22 | 4:30 PM to 5:00 PM CEST
Brand Innovators | Rado Plage
The Trust Multiplier: Why Cultural Credibility Accelerates Growth
RSVP directly with Brand Innovators.
Tuesday, June 23 | 9:00 AM to 10:30 AM CEST
Vevo | MIDÔ, Cannes
Join us for a SAMA Belonging Lounge breakfast experience where music, movement, and community come together.
Wednesday, June 24 | 4:00 PM to 5:30 PM CEST
SiriusXM Media | SiriusXM Media/AdsWizz Cabana
A gathering point for marketers, media leaders, creators, and industry partners to connect around storytelling, culture, community, and growth.
Thursday, June 25 | 6:40 PM to 8:00 PM CEST
PRODU | Le Rooftop, The Penthouse
Close the week with SAMA for an evening of connection, reflection, and fresh perspective exchange rooted in the spirit of #SeeALL.
Featured conversations include:
The Hispanic Growth Signal | 6:45 PM to 7:05 PM CEST
Culture Is Currency | 7:10 PM to 7:30 PM CEST
