This introductory, high-level webinar by Asian Media Group starts by presenting the latest market data and insight supporting AAPI audiences as key growth drivers for brands across CPG, automotive, financial services, travel, telecom, consumer tech, luxury and more. After setting the stage, AMG will share not only why, but how, brands are missing this group, despite maybe being aware of the opportunity – What typically holds brands back and what the answer to those stumbling blocks are, and why cover-all media approaches largely miss this enormous area of resonance within the market. We’re helping to de-mystify the audience and its many approaches, backed by 40 years of experience in the niche and partnerships across all of the top ad agency hold cos and large independents.

With 53% of Americans saying the rising cost of groceries is a “major” source of concern for them, and 33% saying it’s a “minor” source of concern, just 14% are left unaffected per a study by the Associated Press in July.

AAPI’s over-index among these financially comfortable consumers which is why brands are elevating their investment levels in these audiences despite pullback from some on MC overall.

Learn how to reach them with accuracy, scale, and impact that drives to real world sales life with AMG.

Presented by:

– Day Nahm, Director, Strategic Partnerships, Asian Media Group Inc.