Please join us on May 07, 2026 for the “Let’s Get to the Root: How Black Culture Drives Music, Moments, and Marketing” webinar.

Black culture is the foundation. From shaping global music to influencing style, language, and cultural moments, the impact of the Black community is both undeniable and essential for brands looking to lead, not follow. Join SiriusXM Media for a powerful conversation that unpacks the influence of Black music and culture, exploring how today’s sounds and movements will ripple into the mainstream and define what’s next.

In this session, we’ll challenge marketers to rethink their approach—moving beyond surface-level engagement to authentically rooting campaigns in the communities where culture is created. Because connecting with the Black community isn’t an add-on to your strategy—it is the strategy. Learn how to build real cultural capital by earning trust with culture’s creators, and why tapping into the source will always outperform chasing the imitation.