Empower Growth with #SeeALL
AIMM’s #SeeALL is an industry-wide movement dedicated to increasing accurate representation of ALL segments in advertising and programming. By prioritizing cultural insights in content creation, #SeeALL helps brands forge deeper emotional connections with consumers—fueling both impact and corporate growt
#SeeALL Statement
Today’s consumers expect more—and deserve more.
They want to be seen, reflected, and respected.
Brands have a powerful opportunity to drive growth by forging deep, authentic connections that go beyond the surface and speak to the heart.
To touch hearts with cultural insights that truly connect.
To celebrate what unites us—and what makes each of us unique.
Consumers are inviting brands to “show us you know us.”
They’re ready for marketers to See ALL. To See ALL of us.
How #SeeALL Started
On September 23, 2019 at 8:30am EST AIMM launched the #SeeALL movement with a massive takeover of Times Square in NYC, an open letter to the industry published in the New York Times and Adweek, a CMO video series, celebrity endorsements, and a variety of internal and external efforts planned and executed by AIMM Member companies to contribute to the rallying cry to affect sustainable change in the advertising/marketing industry in order to move towards a more inclusive approach in targeting ALL consumers.
