Scores attributed to creative and programming tested will be based on a 200 index, with the intent to gauge the extent in which culture may lift brand growth against an overall industry norm.
AIMM is leading transformation in audience measurement despite privacy restrictions, developing solutions that maintain segment visibility while respecting evolving regulations.
Diverse Media Multiplier
The Diverse Media Multiplier™, one of the metrics offered by the Cultural Inclusion Accelerator™, measures the potential lift on trust and purchase intent derived from consumers’ affinity with various media – whether diverse-owned, MC&I targeted media, and non-diverse owned or non-MC&I targeted media.
Meet CIIM™ — Our New Metric
CIIM™ (Cultural Insights Impact Measure™) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.
Created in partnership with AIMM member companies, AIMM’s CIIM™ evaluates advertising creative in various categories.
Diverse-owned and Targeted Media outperforms General Market Media
Resources from AIMM
The latest multicultural marketing webinars, research, ebooks and news.
Inclusive Growth Marketing Tools, Webinars
July 10, 2025
Member only
FIFA World Cup 26™ Join the Surging Passion and Deep-Rooted Culture of World Cup Fútbol en Español
Catch the on-demand replay of NBCU’s deep dive into the “FIFA World Cup 26™ One Year Out” study. Discover what’s fueling the U.S. soccer boom, why 2026’s North American tournament will outshine 2022, and how Telemundo stands as the premier Spanish-language destination for fans—and a prime platform for brands to connect with the games’ passion and culture. Watch the full recording now!
Presenters:
– Albert Alcaraz, SR Director, NBC Sports & Telemundo Ad Sales Insights & Measurement
– Jose Garriga, Vice President NBC Sports & Telemundo Global Sports Sales
Strategic Inclusion, Measurement Tools
July 7, 2025
AIMM Supplier Diversity Toolkit – Level Up!
Level Up with the Supplier Diversity Toolkit, featuring case studies, resources, and actionable strategies to enhance procurement
Fact Packs, Strategic Inclusion
July 7, 2025
AIMM Understanding People with Disabilities Fact Pack
Explore the People with Disabilities Fact Pack, a comprehensive guide to understanding disabilities, inclusive marketing, and advocacy for this diverse and influential segment.
Inclusive Growth Marketing Tools, Reports & Guides, Strategic Inclusion
June 27, 2025
Member only
UNDERSTANDING NATIVE, AMERICAN INDIAN,INDIGENOUS, AND ALASKA NATIVES
A vital resource for marketers, educators, policymakers, and advocates looking to engage Native, American Indian, Indigenous, and Alaska Native (AIAN) communities more effectively. It covers cultural values, economic impact, media habits, systemic disparities, and representation, while offering guidance to avoid stereotypes and foster authentic inclusion.
Highlights:
574 federally recognized tribes with diverse cultures and deep-rooted traditions.
Over $140B in AIAN purchasing power calls for intentional, tailored marketing.
Limited media representation makes authentic storytelling essential.
Ongoing health and education gaps require systemic advocacy.
Includes strategies to respectfully honor Native lands and connect with AIAN audiences.
June 25, 2025
MAXIMIZING MEDIA ROI THROUGH CULTURAL RELEVANCE AND INVESTMENT ACCELERATION IN GROWTH MARKETS
Part of GrowthFronts 2025, this deep-dive analysis reveals how investing in Growth-Segment-Focused Media drives premium brand outcomes—52% higher purchase intent, 56% stronger trust, and 46% improved brand opinion. Backed by CIIM™ data, AI-driven insights, and industry-wide performance metrics, the report makes the case for cultural relevance as today’s highest-ROI media strategy.
June 25, 2025
GrowthFronts 2025 -Industry Update on Inclusive Growth
This powerful session reveals how culturally relevant media delivers premium returns—52% higher purchase intent, 56% stronger brand trust, and a 46% lift in brand opinion. Part of GrowthFronts 2025, it highlights why investing in high-growth segments is key to maximizing media impact and accelerating inclusive growth.
Questions about CIIM™?
Learn more about CIIM™ and see FAQs on our Cultural Authenticity page.
Be a Part of the Movement for Inclusive Growth
AIMM’s Learn + Share + Act Model boosts members’ effectiveness, efficiency, and impact with diverse and inclusive audience efforts, both internally and externally.
