Elimination of Bias in Advertising, Programming and GenAI
Driving Smarter Investment for Inclusive Growth
ANA’s AIMM is dedicated to ensuring brands strategically invest resources proportional to segments’ Lifetime Value growth potential, optimizing media mix and marketing spend to maximize ROI
Measurement Authority
Impactful tools and industry initiatives that deliver rigorous, transparent metrics that link inclusivity efforts to tangible business outcomes, ensuring accountability and sustained investment
Growth Segments Focused Media Transformation
Demonstrating how strategic investment in growth segment media drives lower CPMs, stronger engagement, and real shareholder value
Growth Segment Data Innovation
Lead transformation in audience measurement
Bias-Free Inclusive AI
Industry standards ensuring AI systems are culturally authentic and bias free
Cultural Relevance Measurement System
CIA’s measurement solutions equip brands with tools to assess, enhance, and scale authentic cultural representation in content, as well to quantify the affinity of targeted media
Be a Part of the Movement for Inclusive Growth
AIMM’s Learn + Share + Act Model boosts members’ effectiveness, efficiency, and impact with diverse and inclusive audience efforts, both internally and externally.
