Strategic Inclusion Tools for Business Growth
Content On-Demand
Channeling the power of the collective into actionable resources that are readily applicable to businesses across the risk spectrum
Growth Segments with Buying Power
40 %
U.S. population identifies as multicultural; Combined $4.3T in Buying Power
60 Million
African-American/Black People in the U.S.; $1.4T Buying Power
43 Million
Of all consumers will stop buying brands that back down from diverse and inclusive groups
19 Million
Asians in the U.S.; $1.2T in Buying Power
6.8 Million
American Indian; $127B in Buying Power
166.6 Million
Women with 36.8% Multicultural in the U.S.; $7T Buying Power
10 Million
LGBTQ+ in the U.S.; $1T in Buying Power
61 Million
People with Disabilities in the U.S.; $490B in Buying Power
67.2 Million
Gen Z in the U.S.; $143B in Buying Power
44 Million
Foreign-Born live in the U.S, accounting for 13.6% of the population
3.5 Million
Military/veterans in the U.S.; 200K annually transitioning to civilian life & workforce
60 %
Of advertisers spend less than 1% in advertising to reach multicultural and inclusive markets
235 Million
White Americans in US; $12.5T buying power
AIMM’s Strategic Inclusion
AIMM empowers organizations to advance Strategic Inclusion by providing a comprehensive suite of tools, resources, best practices, and powerful networking opportunities to build a culture of inclusive growth.
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For us, inclusion has always been about helping our members maximize their ROI across their growth audiences. For that reason, we needed to more succinctly express where we are focused. In 2025, Strategic Inclusion became a clearer way for AIMM to reflect what we do and why we do it (to drive business growth), all in one breath.
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When inclusion efforts are tied to topline business performance, the story becomes obvious. While we laud the good these efforts bring about in the world, we believe strategic alignment from inception leads to indisputable business value.
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It’s a common myth that the results of inclusion are only correlational, and we believe it’s high time to tell causal stories. That starts with business alignment and measurement, rigorously inspecting what we expect of these efforts. As we reshape the way companies measure success, we create direct ties between inclusion investments and business outcomes.
Strategic Inclusion Tools & Resources
People With Disabilities Fact Pack Educational Resource
Inclusive Language Building Authentic Relationships and Forging Meaningful Connections to Maximize Growth
LGBTQ Fact Pack Educational Resource
Supplier Diversity Toolkit – Level Up!
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