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Cultural Toolbox

Leverage our most comprehensive and actionable industry toolbox for embedding cultural relevancy and inclusion into the creative process, end-to-end.

First-Of-Its-Kind Framework

Developed for agencies, brands, and organizations to adapt to or adopt to build towards culture-first creative development processes within our organizations.

Getting Culture Right

Connections start with representation but require rich authentic cultural portrayals for people to feel included and respected.

Effective Drivers of Culture

Cultural relevance is a major contributor to ad’s sales performance.

Inclusive Framework & Best Practices

Driving inclusivity at the agency, into all your creative, starts by unpacking a universally-standardized process of global creative development.

Measuring Culture & Strategic Inclusion

Discover the measured impact of when brands deliver strategic inclusion to their customers.

Consumers want more from brands

When implemented, strategic inclusion marketing significantly lifts brand growth.

Our impact
  • 20 X

    Purchase Intent
  • 12 X

    Brand Opinion
  • 7 X

    Purchase Intent
  • 6 X

    Recommended Casting

Resources contributing to the Cultural Toolbox

Inclusive Growth Marketing Tools January 30, 2025 Member only

Press Release #SeeALL x AIMM x CIIM

The Oscars Inclusion & Relevancy Report by Oppside and ANA’s AIMM reveals that while culturally relevant films resonate strongly with diverse audiences, the Academy Awards continue to overlook these impactful works in key categories. The “Oscars Inclusion & Relevancy Report” by AIMM and Oppside evaluates cultural relevance in Oscar-nominated films, highlighting the industry’s progress and gaps in representing diverse audiences. The report showcases CIIM™ data, revealing that culturally resonant films often go unrecognized at major awards, stressing the importance of authenticity in storytelling for audience connection.
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Inclusive Growth Marketing Tools January 16, 2025 Member only

SeeALL Good In ALL – Produced by Mikado Intl

The #SeeAll Good in All video promotes a message of inclusivity and empathy by encouraging viewers to recognize and celebrate the goodness in everyone.
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Inclusive Growth Marketing Tools January 16, 2025 Member only

Culture Collective Framework

The Culture Collective Framework is a comprehensive guide designed for ANA’s AIMM members, focusing on embedding cultural relevancy and inclusion into the marketing creative process from start to finish.
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Strategic Inclusion, Reports & Guides January 16, 2025 Member only

Hispanic Market Overview 2024

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Webinars November 26, 2024 Member only

Understanding Gen Z and the Evolution of Inclusion for Marketers

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Reports & Guides November 16, 2024 Member only

HispanicAd

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