Setting the Agenda for Inclusive Marketing
AIMM sets the benchmark for inclusive marketing excellence, equipping marketers with deep cultural expertise, education, tools, research, and strategic frameworks that drive measurably business success. As a collective of influential leaders, AIMM is advancing meaningful change, empowering brands to authentically connect with each and every consumer to unlock sustainable business growth.
Our Priorities
Accuracy in Investment & Data
AIMM is committed to building a deeper understanding between population, viewership, and investment. By promoting reliable data sources, AIMM empowers marketers with the insights necessary to reinvest their marketing dollars effectively, fostering sustainable growth.
Cultural Authenticity in Ads, Programs and AI Outputs
At AIMM, we champion cultural authenticity to ensure ALL consumer groups are accurately represented across advertising, programming, and AI-generated content.
Strategic Inclusion
Strategically effective interactions with employees, customers, partners and communities
Turning Priorities into Action for Real Growth
AIMM’s priorities are transformed into action plans advanced by members. These are intentional and bold work plans that are being elevated to the C-suite and driving real growth for AIMM members and the industry.
From Reset to Reframing
AIMM helps marketers understand how inclusive marketing can be a strategic driver of business growth. By providing fact-based insights, industry benchmarks, and actionable best practices, AIMM equips brands to navigate complexity with confidence, transforming intention into action, innovation into market expansion, and authentic cultural representation into a lasting competitive advantage.
#SeeALL in Action
AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of all segments in ads and programming by prioritizing the use of cultural insights that connect with the hearts of consumers and help maximize corporate inclusion and growth.
Powering Inclusive Growth: Tools for Success
AIMM arms today’s leaders with the tools, insights, and strategies to lead inclusive growth unlocking the full potential of every consumer through the authentic connections and cultural understanding that powers measurable business results
Exclusive Tools & Resources
Action Plans
Evidence through Data, Insights & Measurements
Industry Guidance
Best Practices
Use Cases
Playbooks
Proprietary Measurement Tools
Segment Fact Packs
Innovative Measurement Solutions
Access the full suite of proprietary tools developed by the Cultural Inclusive Accelerator (CIA) to evaluate ads for cultural relevance, authenticity and resonance across all consumer segments
Industry Leading Events
AIMM fuels industry transformation through exclusive events and industry-defining initiatives that shape the future of inclusive growth across marketing and media
Media GrowthFronts
The event connects senior leaders, media buyers, and publishers through educational sessions, powerful keynotes, and exclusive research, alongside access to a growing database of media entities—to maximize the impact of every investment
AIMM’s Belonging Lounge
Is a vibrant, traveling activation that offers exclusive content, inclusive activations, the opportunity to meet new voices/influencers, and powerful networking opportunities. This exclusive space welcomes everyone—regardless of race, age, identity, culture, or ability—to connect and build meaningful relationships
Most Culturally Effective Brand (MCEB) Awards
Celebrating brands that are authentically portraying consumers through cultural insights and inclusive depictions that create genuine connections and drive measurable resonance across all segments
AIMM Member Forums
These exclusive, high-impact gatherings bring together senior leaders across the marketing industry. Held three times a year, these members only events feature rich, actionable content, breakthrough research, and dynamic discussions that spark innovation and drive progress.
Become a Member
Take the next step in driving inclusive growth by becoming a member to accelerate your multicultural marketing efforts.
