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Setting the Agenda for Inclusive Marketing

AIMM sets the benchmark for inclusive marketing excellence, equipping marketers with deep cultural expertise, education, tools, research, and strategic frameworks that drive measurably business success. As a collective of influential leaders, AIMM is advancing meaningful change, empowering brands to authentically connect with each and every consumer to unlock sustainable business growth.

Our Priorities

Accuracy in Investment & Data

AIMM is committed to building a deeper understanding between population, viewership, and investment. By promoting reliable data sources, AIMM empowers marketers with the insights necessary to reinvest their marketing dollars effectively, fostering sustainable growth.

Cultural Authenticity in Ads, Programs and AI Outputs

At AIMM, we champion cultural authenticity to ensure ALL consumer groups are accurately represented across advertising, programming, and AI-generated content.

Strategic Inclusion

Strategically effective interactions with employees, customers, partners and communities

Turning Priorities into Action for Real Growth

AIMM’s priorities are transformed into action plans advanced by members. These are intentional and bold work plans that are being elevated to the C-suite and driving real growth for AIMM members and the industry.

From Reset to Reframing

AIMM helps marketers understand how inclusive marketing can be a strategic driver of business growth. By providing fact-based insights, industry benchmarks, and actionable best practices, AIMM equips brands to navigate complexity with confidence, transforming intention into action, innovation into market expansion, and authentic cultural representation into a lasting competitive advantage.

#SeeALL in Action

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of all segments in ads and programming by prioritizing the use of cultural insights that connect with the hearts of consumers and help maximize corporate inclusion and growth.

Powering Inclusive Growth: Tools for Success

AIMM arms today’s leaders with the tools, insights, and strategies to lead inclusive growth unlocking the full potential of every consumer through the authentic connections and cultural understanding that powers measurable business results

Exclusive Tools & Resources

Action Plans

Evidence through Data, Insights & Measurements

Industry Guidance

Best Practices

Use Cases

Playbooks

Proprietary Measurement Tools

Segment Fact Packs

And so much more!

Innovative Measurement Solutions

Access the full suite of proprietary tools developed by the Cultural Inclusive Accelerator (CIA) to evaluate ads for cultural relevance, authenticity and resonance across all consumer segments

Industry Leading Events

AIMM fuels industry transformation through exclusive events and industry-defining initiatives that shape the future of inclusive growth across marketing and media

Become a Member

Take the next step in driving inclusive growth by becoming a member to accelerate your multicultural marketing efforts.