Our Mission
Empowering brands to drive growth and elevate value through culturally inclusive marketing strategies grounded in evidence-based frameworks, creating enduring connections with each and every consumer.
Our Vision
To transform the marketing industry by establishing inclusive marketing as the essential driver of superior business excellence, where brands that prioritize each growth segment to see all, achieve unparalleled market growth, unlocking brands’ and corporations’ full value potential.
Our Purpose
To set the agenda for inclusive marketing and transform it into a key brand and business growth driver
We’re ALL in on Driving Growth
Validation of the Value of Growth Segments
Through data and ongoing research, we provide empirical proof that effectively targeting growth segments is a key driver for business growth
Unleashing the Power of Culture
Inclusive measurement solutions through the Cultural Inclusion Accelerator suite of tools to assess the influence and effectiveness of cultural insights and authentic reflections in ads, programs and AI outputs.
Effective Audience Targeting
Optimizing consumer targeting by championing innovative data solutions and effective measurement approaches to prioritize authenticity and cultural identity
Measurement Accountability
Deliver rigorous, transparent metrics that link inclusivity effort to tangible business outcomes, ensuring accountability and sustained investment
Media Transformation
Establish the business case of investing in targeted media channels, suppliers that connect with customer centricity, and contextually relevant placements that provide superior engagement and resonance
Guiding Strategic Inclusion
Accelerating growth with brand-appropriate, strategically inclusive
interactions with employees, customers, suppliers and communities.
Join AIMM
Join us in shaping the future of inclusive Growth! Gain exclusive access to industry insights, tools, and research. Engage with peers to elevate your strategies and accelerate business growth.