Elevating the voices of each and every consumer will transform the marketing industry into a more inclusive, innovative space—where every consumer is truly seen, heard, and valued.
To Date, AIMM has Tackled the Most Pressing Issues Affecting the Industry
- Inverted the direction of Multicultural Marketing from losing momentum during Total Market days, to a corporate growth priority today.
- Made culture a key growth driver for companies to connect authentically with consumers sparking a rise in cultural relevancy among the top 150 brands.
- Set industry benchmarks for investment, accurate cultural representation, inclusive organizational practices, and data transparency.
- Served as the industry’s voice during pushbacks by relying on research to prove that consumers today expect inclusion from brands.
- Achieved greater parity in the media space by establishing the business case for investing in targeted media channels and suppliers that connect with customer centricity.
AIMM Drives Progress by Turning Industry Challenges into Powerful Opportunities
Recognition of the Power of Modern Consumers
Through data and ongoing research, we provide empirical proof that effectively targeting growth segments is a key driver for business growth
Unleashing the Power of Culture
Developed inclusive measurement solutions through the Cultural Inclusion Accelerator suite of tools to assess the influence and effectiveness of cultural insights and authentic reflections in ads, programs and AI outputs.
Effective Audience Targeting
Optimizing consumer targeting by championing innovative data solutions and effective measurement approaches to prioritize authenticity and cultural identity
Measurement Accountability
Deliver rigorous, transparent metrics that link inclusivity effort to tangible business outcomes, ensuring accountability and sustained investment
Media Transformation
Establish the business case of investing in targeted media channels, suppliers that connect with customer centricity, and contextually relevant placements that provide superior engagement and resonance
Guiding Strategic Inclusion
Accelerating growth with brand-appropriate, strategically inclusive
interactions with employees, customers, suppliers and communities.
The Difference It Makes
Today, thanks to AIMM, the marketing industry is embracing the power of inclusive growth—with renewed investment, greater visibility, and more authentic representation than ever before. And this is only the beginning!
Our Goals
To elevate inclusivity as a catalyst for brand and business growth
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Through data and ongoing research, we provide empirical proof that effectively targeting growth segments is a key driver for business growth
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Develop inclusive measurement solutions through the Cultural Inclusion Accelerator suite of tools, including CIIM to assess the influence and effectiveness of cultural insights and authentic reflections in ads, programs and AI outputs
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Optimizing consumer targeting by championing innovative data solutions and effective measurement approaches to prioritize authenticity and cultural identity
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Deliver rigorous, transparent metrics that link inclusivity efforts to tangible business outcomes, ensuring accountability and sustained investment
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Establish the business case of investing in media channels focused on growth segments, suppliers that connect with customer centricity, and contextually relevant placements that provide superior engagement, purchase intent, and resonance
We’re ALL In on Driving Growth
Activating Expertise
Empowering marketers to embed cultural authenticity and inclusivity into their marketing strategies and campaigns by leveraging insights, creative, media, and measurement to drive brand preference and purchase intent.
Provoking Progress
Develop game changing initiatives such as the GrowthFronts, alongside a powerful suite of measurement tools from the Cultural Inclusion Accelerator to drive effectiveness, increase relevancy and drive deeper connections with all consumers
Advancing Proprietary Insight
Research studies that accelerate industry understanding on how inclusive marketing and cultural authenticity drive business growth
Convening the Best
We are a community of changemakers fostering collaboration among marketers who are leaving their mark in the industry by setting industry standards and shaping the future of inclusive marketing
Delivering the Extraordinary
We go above and beyond to deliver exceptional value to our members. From sharing industry best practices to providing access to cutting-edge research, members-only forums, engaging webinars, national conferences, and more. We empower our community to connect, grow, and thrive together
Join Now to Unlock the Full Power of Inclusive Growth
AIMM’s Learn + Share + Act Model boosts members’ effectiveness, efficiency, and impact with growth audiences, both internally within their organization and in the marketplace
Join us in driving the future of Inclusive Growth.
Be part of a movement that’s reshaping marketing through equity, innovation, and representation. Access exclusive tools, insights, and research—and collaborate with industry leaders to unlock growth that reflects the world we live in.