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About AIMM

AIMM, a division of the ANA, is the leading voice in inclusive marketing, driving brand growth through measurable results by making brands matter to each and every consumer. Recognized as the foremost authority in results-driven efforts that #SeeALL, AIMM sets the standard for excellence—providing deep expertise and equipping marketers with the education, tools, research, and strategic frameworks to make inclusive marketing a measurable driver of business success. As a collective of influential leaders, we advance meaningful change, empowering brands to connect in culturally authentic ways with their consumers to drive business growth.

Our mission is to empower brands to drive growth and elevate value through inclusive marketing strategies grounded in evidence-based frameworks, creating enduring connections with each and every consumer.

Our Vision

Our Members Are at The Heart of Everything We Do

 

We’re committed to delivering the industry’s most innovative solutions, empowering leaders to navigate the complexities of our rapidly evolving marketplace with clarity, confidence, and community.

Our goal is simple: to exceed expectations with every interaction and provide unmatched value at every step.

Our Impact

Building a Legacy of Growth with an Eye Towards the Future

AIMM takes great pride in the ways we have moved the industry forward, accelerating growth for brands and consumers. Together we are:

  • AIMM is ensuring marketers have precision tools to measure the brand and business impact from their inclusive marketing efforts, closing gaps in analytics to quantify and optimize results.

     

  • From cultural specialists to marketing generalists who may be new to this area, AIMM is meeting marketers where they are and providing a spectrum of resources so each company can achieve its business goals.

  • We’ve revolutionized how brands connect with growth segments, suppliers, and culture-first media outlets. Our data driven approach quantifies impact and fuels brand engagement for powerful, authentic consumer connections.

Bold Leadership. Collective Progress.

Driven by the visionary leadership of AIMM Co-Founders Gilbert Davila, Lisette Arsuaga, Carlos Santiago, and with the unwavering support of Bob Liodice at the ANA, AIMM has united top industry leaders to join the organization, serve on the board, and guide as Executive Committee Chairs. Together, they are championing AIMM’s mission, leading by example, and driving measurable business results through inclusive marketing.

Bob Liodice
CEO, Association of National Advertisers (ANA)
“What AIMM has achieved is extraordinary—uniting brands, agencies, media & research companies, and trader organizations, under one powerful vision for inclusive growth. The impact is real, measurable, and just getting started”
John Dillon
Former CBO & EVP, Denny’s
“AIMM’s progress has been nothing short of remarkable, but we have so much more to do. Let’s take their work and impact to the next level.”
Emily Callahan
Former CMO, ALSAC, St. Jude
“AIMM does a fantastic job helping companies understand and prioritize multicultural and inclusive segments by providing an environment where ideas can be exchanges, and learnings can be extracted.”

Become a Member

Take the next step in driving inclusive growth by becoming a member to accelerate your multicultural marketing efforts.

Join AIMM