Congratulations to the 2025 AIMM Trailblazers!
2026 Trailblazer Awards
Since its inception, the AIMM Trailblazer Award has honored leaders who challenge conventions, push our industry toward equity, and prove that when brands truly see all, everyone wins.
Our Trailblazers are more than success stories—they’re catalysts for change, transforming how culture is reflected in storytelling and driving growth through inclusion.
This year’s honorees continue that legacy with purpose and passion, reminding us that representation is a responsibility, and leadership is measured not just by innovation, but by impact.
Aki Spicer
Managing Director at Cashmere and Strategy Lead, North America at Monks.
Aki lives at the intersection of culture, creativity, and technology. Through his work, he drives culture-powered strategies that link creativity, innovation, and impact in order to help brands connect authentically and move with cultural momentum
Alvaro Luque
President and CEO of Avocados From Mexico,
Alvaro Luque has transformed the produce industry through bold and innovative marketing that built a household brand in a category that once had none. Under his leadership, Avocados From Mexico became the first fresh produce brand to advertise in the Super Bowl and has grown U.S. avocado consumption to record-breaking levels.
Brianne Boles-Marshall
Global Marketing, Responsible Media Manager at General Motors
Brianne is redefining what responsible media means, and is consistently showing the proven impact when transparency, representation, and growth-based initiatives collide. At General Motors, she leads strategies that ensure every media investment drives both business growth and positive social impact, setting new standards for accountability and inclusion in marketing.
Edna Kane Williams
Executive Vice President and Chief Diversity Officer at AARP
Edna Kane Williams’ leadership continues to shape how organizations approach representation and belonging at scale. At AARP, she leads enterprise-wide DEI strategies that champion multicultural engagement, intergenerational inclusion, and equitable impact across both the organization and the communities it serves. AARP also proudly sponsors AIMM’s #BelongingLounge, a space created to celebrate connection, visibility, and growth across the industry.
Michael Roca
Executive Director of the Cross-Cultural Center of Excellence at Omnicom Media Group
Michael Roca has been a driving force in advancing equity within the media industry. Through his leadership, he is helping global brands unlock growth by investing in multicultural media, broadening representation, and ensuring the media landscape reflects the audiences it serves.
Stacie M. de Armas
SVP of Inclusive Insights and Intelligence at Nielsen
Stacie M. de Armas is redefining audience measurement and inclusive insights across the media landscape. Her work empowers brands to connect authentically with today’s dynamic consumers and ensures that representation and authenticity remain central to marketing and entertainment.
Tim Wang
Founder of TDW+Co
As the visionary behind TDW+Co, Tim has elevated inclusive storytelling into both a business and cultural imperative. His work bridges brands and communities through data-driven creativity and a deep understanding of culture’s power to connect and inspire.
